Βι¶ΉΤΌΕΔ Media Action is the Βι¶ΉΤΌΕΔ’s international charity. In a world of disinformation, distrust and division, we share the Βι¶ΉΤΌΕΔ’s values, skills and experience to bring people together, and foster greater understanding and trust.
With our partners, we reach more than 100 million people in need around the world, in more than 30 countries and 50 languages!
With our partners, we work to provide impartial, impactful, trustworthy media to people in need so that they can make informed choices to transform their lives.
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Who we are
As the Βι¶ΉΤΌΕΔ's international charity, we work to a distinct mission underpinned by the editorial values of the Βι¶ΉΤΌΕΔ. Learn more about who we are, what we stand for, our people and our finances. -
Our work
We reach more than 100 million people each year, and our work - to bring people together, foster trust and understanding, counter mis- and disinformation and protect the right to access trustworthy information - has never been more critical. Find out where we work and what we do. -
Our insight and impact
Audiences are at the heart of everything we do; we go to great lengths to understand the people who most need our programmes. Delve into our data, use our research library and explore our impact and insight. -
Support us today
As an independent charity, we are not directly funded by the Βι¶ΉΤΌΕΔ Licence Fee. Our vital work relies on our donors - governments, foundations, corporations and individuals. Donate today to support our mission.
Latest news
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We're proud to present our bold new organisational strategy for 2024-2027 - read the highlights or the full version.
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Using radio drama to tackle mental health in the Rohingya camps
This briefing summarises the findings from our evaluation of the drama series Aa’rar Kissa and provides recommendations for future programming on mental health. -
What Matters? Afghanistan Speaks!
This quarterly bulletin shares research-based insights on humanitarian issues experienced by people in Afghanistan, allowing aid agencies to adapt quickly as needs change. -
Radio programmes to support Maasai communities
Our evaluative research showed that support to local stations to produce radio programmes enabled Maasai communities in Kenya to take actions to conserve their resources and share learnings with others -
Sharing period power through an app
How Unicef’s Oky app is supporting young girls in Asia to ensure they live in a #PeriodFriendlyWorld -
Global Accessibility Awareness Day 2024
We're using the power of media to share three remarkable stories of how lives were transformed with prosthetics - and erase stigma -
World Press Freedom Day 2024
Our planet, our press: journalism on the frontlines! Find out about our work supporting journalists to produce trustworthy information and content that goes beyond news. -
Life in Lulu is back! How drama is shaping a better future for South Sudan
Our beloved radio drama returns! Find out what Life in Lulu – a portrait of the village everyone aspires to – has in store for its next seasons. -
Solomon Islands: Supporting journalists in elections
Our first project in Solomon Islands supports media and audiences in Honiara and the provinces. -
Media supporting mine safety in Ukraine
Ukraine is now the most mined country in the world and media is playing a role helping to keep people safe. -
INSIGHT: Influencing for good: It works!
Learn how social media influencers can kickstart social change by sparking conversations to shift mindsets. -
Women's Day 2024
Meet some of the inspiring women tackling the biggest issues of our time through media. -
Driving a 'kekeh' for women's empowerment in Sierra Leone
Docket en Lappa is our radio programme promoting women’s participation in social, economic, and political space - all on wheels! -
'There is definitely a shift in the way people see me'
Indira explains how attitudes are beginning to shift toward the waste-pickers of Bengaluru on the Βι¶ΉΤΌΕΔ's People Fixing the World podcast. -
"Reporting for the people"
Watch Monica Okwanyi from Kenya Red Cross describe how, through our Lifeline training, she ensured five local broadcasters in Bomet County., Kenya communicate lifesaving information to help communities before, during, and after disease outbreaks. -
Trusted media on the frontline
Two years after the full-scale invasion, we hear from journalists on the eastern front about media as a lifeline. -
How radio is making women’s voices heard in Afghanistan
As women’s rights are severely curtailed, a group of brave female radio producers and presenters remain on air to share critical health information. -
Without fear or favour: journalism under pressure around the world
On the International Day to End Impunity for Crimes Against Journalists, we stand with our media colleagues around the world - learn more about our work to support them. -
Visible: Supporting inclusion for LGBTQI+ communities in Ukraine
Based on our audience research, we have supported Suspilne, Ukraine’s public service broadcaster, to commission Vydymi (Visible), a landmark film series about equity and inclusion. -
Averting disaster through media
We've received an Averted Disaster Award Special Recognition for saving lives in East Africa by helping communities prepare for extreme weather - read to find out more! -
Independent media all over the world face enormous challenges. Hear their inspiring stories in Brave New Media, our podcast for our media support consortium PRIMED, presented by Maha Taki.