Βι¶ΉΤΌΕΔ Media Action is the Βι¶ΉΤΌΕΔ’s international charity. In a world of disinformation, distrust and division, we share the Βι¶ΉΤΌΕΔ’s values, skills and experience to bring people together, and foster greater understanding and trust.
With our partners, we reach more than 100 million people in need around the world, in more than 30 countries and 50 languages!
We work to provide impartial, impactful, trustworthy media to people in need so that they can make informed choices to transform their lives.
The link above leads to JustGiving's website which is subject to their and
-
DONATE TO OUR WINTER APPEAL
Only media can reach frontline communities in crisis with critical information - donate to support our work with local broadcasters. -
Helping Kenyans adapt to a changing climate
Find out how communities in Kenya are being affected by flooding - and how media can help them prepare. -
It's our birthday!
With our partners, we reach more than 100 million people in need worldwide, in more than 30 countries and 50 languages! On our 25th anniversary, watch our story told through Sanjib’s journey and read 25 stories of incredible change.
About us
-
Who we are
As the Βι¶ΉΤΌΕΔ's international charity, we work to a distinct mission underpinned by the editorial values of the Βι¶ΉΤΌΕΔ. Learn more about who we are, what we stand for, our people and our finances. -
Our work
We reach more than 100 million people each year, and our work - to bring people together, foster trust and understanding, counter mis- and disinformation and protect the right to access trustworthy information - has never been more critical. Find out where we work and what we do. -
Our insight and impact
Audiences are at the heart of everything we do; we go to great lengths to understand the people who most need our programmes. Delve into our data, use our research library and explore our impact and insight. -
Support us today
As an independent charity, we are not directly funded by the Βι¶ΉΤΌΕΔ Licence Fee. Our vital work relies on our donors - governments, foundations, corporations and individuals. Donate today to support our mission.
Latest news
-
Media for a more inclusive society in Kenya
We're part of the Inclusive Futures Global Labour Programme, aiming to build skills, and support jobseekers, workers, and employers to achieve a more inclusive workforce in Kenya. -
Empowering content creators and journalists to spot fake news
With mis- and disinformation an increasing problem in Sierra Leone - we trained 60 journalists, bloggers, and social media influencers to tackle it. -
Βι¶ΉΤΌΕΔ Media Action, Norad launch new climate change project
Read the press release launching our new climate-focused project in Bangladesh, Nepal and Kenya -
Protecting the pursuit of truth
Why we've launched The Pursuit of Truth - hear from our CEO, Simon Bishop -
Women and media in Afghanistan
How to support female media workers in a challenging landscape - read our research -
Risk communication for early action (RiCA)
Check out our pocket guides to disaster risk communication and essential research -
Cool it Down - a new climate podcast
Check out our new climate-positive podcast for listeners in India! -
The Pursuit of Truth initiative
We have pledged to mobilise $20m to support the young journalists of tomorrow - learn more about our commitment -
UN General Assembly 2024
We joined UNGA and the Clinton Global Initiative with our pledge to the truth-tellers of tomorrow - find out more! -
Responding to Zambia's drought
To respond to the drought, we had to explore what was missing from the conversation, prioritising research and content on climate. -
Empowering female journalists in Zambia - the Moto project
Meet our latest mentees, covering stories that make a difference in Africa. -
Digital and media literacy: Supporting resilience to mis- and disinformation
Our work helps people to access, understand, navigate and engage critically with media, information and digital technology. North African researcher Najwa Younes highlights why it is so important. -
A Light in the Dark: our new policy note
How can media support anticipatory action to prevent humanitarian emergencies? Read our new policy note! -
From child soldier to scriptwriter – storytelling for good
Life in Lulu scriptwriter Kululu draws on his own experience as a child soldier and his love of storytelling to help children in South Sudan. -
Supporting young Zambians to make sexual and reproductive health decisions
Read our research briefing from our programme Tikambe (Let’s Talk), which supported young Zambians to reduce sexual and reproductive health risks. -
Addressing use of water, nutrition and health services in Afghanistan
Our research briefing examines the information needs of Afghans, the barriers to accessing services, and key communication issues. -
How gender norms affect digital use among young women in India
Our research summary examines how we used insight to develop a multi-media communication strategy to challenge regressive norms in young women's use of digital in India. -
Launching our work across the Pacific Islands!
We've launched an exciting project to reach media across the Pacific islands from our new hub in Fiji - find out more! -
We're proud to present our bold new organisational strategy for 2024-2027 - read the highlights or the full version. -
What Matters? Afghanistan Speaks!
Our quarterly bulletin shares research-based insights on humanitarian issues experienced by people in Afghanistan, allowing aid agencies to adapt to their needs.. -
Sharing period power through an app
How Unicef’s Oky app is supporting young girls in Asia to ensure they live in a #PeriodFriendlyWorld -
World Press Freedom Day 2024
Our planet, our press: journalism on the frontlines! Find out about our work supporting journalists to produce trustworthy information and content that goes beyond news. -
Solomon Islands: Supporting journalists in elections
Our first project in Solomon Islands supports media and audiences in Honiara and the provinces. -
INSIGHT: Influencing for good: It works!
Learn how social media influencers can kickstart social change by sparking conversations to shift mindsets. -
Visible: Supporting inclusion for LGBTQI+ communities in Ukraine
Based on our audience research, we have supported Suspilne, Ukraine’s public service broadcaster, to commission Vydymi (Visible), a landmark film series about equity and inclusion. -
Averting disaster through media
We've received an Averted Disaster Award Special Recognition for saving lives in East Africa by helping communities prepare for extreme weather - read to find out more!
