Tagged with: London 2012
Posts (9)
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Roger Mosey blog - A Capital Idea
"This is a post with lots of initials in it. So stand by for not just IOC and LOCOG but OBS, EBU, ODA and Βι¶ΉΤΌΕΔ - because I want to explain a bit about what we do week in and week out on the Βι¶ΉΤΌΕΔ 2012 project, and how it takes many cooks to create this particular broth". Roger Mosey, Βι¶ΉΤΌΕΔ Director o...
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World Olympic Dreams - the search for schools is on
Virginia Crompton
Series Producer of Βι¶ΉΤΌΕΔ World Class
It's a month since, Olympic legend Matthew Pinsent and presenter Kate Silverton launched Olympic Dreams School Search on Breakfast on Βι¶ΉΤΌΕΔ One. Live from Park House School in Berkshire, a hundred kids were ready for action at 5am hurdling and playing hockey during the Breakfast broadcast. And ...
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Roger Mosey - Your thoughts on our 2012 coverage
"There's a common response when we talk about audience research: "nobody asked me!" But I thought it would be useful to give some headlines about what we're doing to try to find out what people want in 2012, and also give everyone on this blog a chance to comment on some of the early findings". ...
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Sport Blog - Four thoughts on Two Years To Go to London 2012
"A day of traveling in East London courtesy of a garishly-pink London 2012 bus - part of a fleet taking the media and officials around the Olympic Park - is followed by a day in the office thinking about some of the lessons from the "Two Years To Go" celebrations". Roger Mosey, the Director of B...
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Βι¶ΉΤΌΕΔ London 2012 Olympics plan has something for everyone
When we set out on the Βι¶ΉΤΌΕΔ London 2012 project we had one over-riding thought in mind: to help the nation share the excitement about the biggest event in the UK in our lifetimes. But we also knew we had to pace ourselves. The evidence is that audiences have sharply contrasting views on the Olympi...
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The countdown to London 2012
The Βι¶ΉΤΌΕΔ's aim for London 2012 is to bring the whole nation together in a way that combines the best of British values with all the opportunities of digital. 2012 is going to be a year like no other in the UK. It's not just about sport. There will be one of the biggest ever series of cultural ...
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Tea with the Mayor
The road to City Hall starts with some audience research and some anecdotal evidence. The research is from the Beijing Olympics. It showed that 74% of the British public followed the Olympics on television, while 31% accessed our online services; 15% used radio; and only 2% made use of mobile. ...
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Setting out our ambitions for 2012
I've never been a particular fan of mission statements because the worst of them have you grinding your teeth at their banality - and there are more bad ones than good ones in the world. But I do believe in being clear about what you're trying to do with a particular enterprise - and being able t...
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1000 days and counting...
Many of my Βι¶ΉΤΌΕΔ jobs have been in News, where we were obviously very interested in what was happening there and then because news is all about the present - and we might have had a flicker of interest, but no more than that, in planning something for the next day if we were really pushed. But we'd...
