The road to starts with some audience research and some anecdotal evidence.
The research is from the . It showed that 74% of the British public followed the Olympics on television, while 31% accessed our online services; 15% used radio; and only 2% made use of mobile. Don't worry that it adds up to more than 100%: obviously it's possible both to watch TV and use online to follow the Games. But we did investigate that 2% figure, which showed a lower-than-expected reliance on mobile devices despite their huge growth in recent years.
Please note: this is an extract. Read the rest of Roger Mosey's blog post and leave comments .