It's a month since, Olympic legend Matthew Pinsent and presenter Kate Silverton launched Olympic Dreams School Search on .

Live from Park House School in Berkshire, a hundred kids were ready for action at 5am hurdling and playing hockey during the Breakfast broadcast. And they weren't the only ones who got active… . Live.

is an opportunity open to all UK schools for 2012. We are looking for schools like Park House that are excited by the Olympics, but the heart of our project is an opportunity for UK schools to link up with schools around the world attended by athletes.

From in north east India, attended by five times world champion boxer MC Mary Kom to Waldensia Primary, Usain Bolt's school, in Trelawny district, Jamaica, the search is creating a global conversation between schools.

Not all the schools are overseas. Some World Olympic Dreams athletes are British or attended school here, and so some winning schools will twin in the UK. GB basketball super star, Luol Deng was born in southern Sudan and spent time in Cairo before moving to London. The World Class team filmed with young people at . They told us they'd love to twin with another British school - and to beat them at basketball!

has teamed up with the to find dozens of primary and secondary schools across the UK to twin with schools all over the world and to take part in a special project in the run-up to the London Olympics in 2012.

Schools that want to take part and are then given a unique log-in by the British Council team. Our inbox is busy with more than 700 schools signed up but it would be great to reach a thousand.

Olympic Dreams School Search closes 31 October. Spread the word.

Virginia Crompton is Series Producer of Βι¶ΉΤΌΕΔ World Class

Obviously, then, it won't be possible to please everyone. But we've heard the voices of those who want more straightaway - and given the ambition of 2012 across a multitude of genres and our position as the host nation broadcaster, it would be bonkers for us to underplay something that will be enjoyed by so many millions of people.

So Tuesday 27 July 2010 will see some special programming across the Βι¶ΉΤΌΕΔ to mark "" before the opening ceremony and to cover the events being staged around this landmark by the OIympic organisers. Βι¶ΉΤΌΕΔ Breakfast, our News Channel and the Βι¶ΉΤΌΕΔ News at One will be live in Stratford - before a special programme on Βι¶ΉΤΌΕΔ One at 2.15pm to cover the first run within the main athletics stadium. Radio 5 Live will be there all day too, as will Βι¶ΉΤΌΕΔ London.

We're also launching a couple of major Βι¶ΉΤΌΕΔ initiatives. Our Βι¶ΉΤΌΕΔ London 2012 website will go live, and the aim is to bring together the whole of the 2012 story - not just sport and news, but arts and performance from the Cultural Olympiad along with comedy specials, entertainment and the inside story of how it's all coming together.

And you'll also be able to catch a multiplatform initiative called "". This follows athletes from across the globe as they seek to make it to the London Games and provides an insight into their dedication and the power of their ambitions. So whether it's the triathlete from Bradford or the gymnast from Iowa or the Taekwondo competitor from Kabul, these will be the human stories that illuminate the road to London.

I'd like to think that World Olympic Dreams in particular will win over some folk who wouldn't really consider themselves to be sport fans - and the overall aim in the next two years is to provide something for everyone whatever their level of interest in sport, news, culture and the rest. In a world of massive choice, few things now come close to touching almost everybody. But we hope this will, and that it will truly be something you wouldn't want to miss. The next few days offer a chance to whet your appetite.

Roger Mosey is the Director of Βι¶ΉΤΌΕΔ London 2012

• Roger Mosey's previous post on About the Βι¶ΉΤΌΕΔ -

• Read on the Sports site

• The image of the rowers was taken by Βι¶ΉΤΌΕΔ Picture Correspondent, Stephen Adrain

• The image of the Masai runners was taken by Βι¶ΉΤΌΕΔ Picture Correspondent, Thomas Amter
  

The Βι¶ΉΤΌΕΔ's aim for is to bring the whole nation together in a way that combines the best of British values with all the opportunities of digital.

2012 is going to be a year like no other in the UK. It's not just about sport. There will be one of the biggest ever series of cultural events in - a chance to showcase our arts and our creativity. Our news media will have one of their busiest periods as the preparations reach a climax and world leaders converge upon London; and for we'll be maximising our ability to operate globally, nationally and locally - on TV, radio and online. And then on July 27th there will be the Opening Ceremony of the biggest event in the UK in our lifetimes - the Games of the 30th Olympiad.

The Olympic Games are now, alongside the , one of the two events that bring pretty much the whole world together. It's estimated that around 4 billion people, about three-quarters of the world's population, watched the .

These are events that define their host cities and their times. now you're conscious of its place in Olympic history, and anyone who watched those Games will have had images of modern Spain - and a confident Catalan culture - that still shape their thinking today. London shares that opportunity, with the extra factor of being a city that's home to diversity on a truly global scale.

But where the world has moved on is in the ability of technology to make all our experiences richer, more intense, more immediate and more personal. There will always be a battle for the title of 'the first digital Games' but London has a powerful claim: these will be the first Games for many countries since analogue started being switched off, and they're happening at a time of surging demand for digital media and social networking. Digital delivery will be at record levels.

This will be a showcase for Britain and for technology in general. In London people will expect media whenever and wherever they want it in one of the most connected cities on the planet.

I remember in Beijing going along to one of the swimming finals to find that a few seats along in the crowd was the President of the United States with the leadership of the Chinese Communist Party and then a couple of rows behind was . So it's those guys plus a few billion more who will sit in judgement on London.

Our promise is simple: every hour of every sport will be available - which we calculate as being around 5,800 hours. So if you want to spend all day watching the water polo: you'll be able to. Equally, we'll offer the customary service on Βι¶ΉΤΌΕΔ One that takes viewers to all the key moments from different sports. The choice will be yours not ours. It's worth saying too that this is about better value for money: you will get about 20 times the amount of content compared with ten years ago.

Through the events of 2012 we will offer you unprecedented choice and personalisation: you will be able to customise what you see and hear in a way that would have been unthinkable less than a decade ago. But we will also be bringing the UK together to share these massive national moments, so there will be tens of millions together for the Opening Ceremony of the Olympics or the 100 metres final or watching the Diamond Jubilee - and the opportunities of how, where and when to enjoy the output will form part of a common experience.

This is exciting because it suggests the gloomier predictions about the digital age are wrong. There are still things that can unite, and audiences are not destined to fragment in a multitude of different ways. The Βι¶ΉΤΌΕΔ can provide the national meeting place; and seizing the potential of digital allows us to bring people together enabling you to watch, communicate and share and feel part of the same experience. We can also take Britain to the world on our global services and provide the platforms that celebrate the world coming here.

There's a lot to do to make this happen. It's only just over 18 months to the New Year's Eve fireworks that will usher in 2012, But what we're trying to do should be quite simple: stage a set of wonderful events, captured for the largest number of people. At the Βι¶ΉΤΌΕΔ we're delighted to be at the heart of that, and the pleasure will be greatest if it's shared by as close as possible to 100% of the UK population. It's what you might call a stretching target - but we're determined to do just that.

For much more detail about our technical strategy for 2010, including project Canvas, mobile, 3D and HD and .

is Βι¶ΉΤΌΕΔ Director, London 2012

The road to starts with some audience research and some anecdotal evidence.

The research is from the . It showed that 74% of the British public followed the Olympics on television, while 31% accessed our online services; 15% used radio; and only 2% made use of mobile. Don't worry that it adds up to more than 100%: obviously it's possible both to watch TV and use online to follow the Games. But we did investigate that 2% figure, which showed a lower-than-expected reliance on mobile devices despite their huge growth in recent years.

Please note: this is an extract. Read the rest of Roger Mosey's blog post and leave comments .

I've never been a particular fan of mission statements because the worst of them have you grinding your teeth at their banality - and there are more bad ones than good ones in the world. But I do believe in being clear about what you're trying to do with a particular enterprise - and being able to define success.

So in the Βι¶ΉΤΌΕΔ project team we've been kicking around the big things we want to achieve in 2012 - partly to be open with our staff and outside partners about what we're doing, but also to share our aims with audiences. It's particularly important to get across that this is about the story of a year and its aftermath, rather than just 17 days of sporting action - massive though those are.

Please note: this is an extract. Read the rest of Roger Mosey's blog post and leave comments on .