"There's a common response when we talk about audience research: "nobody asked me!" But I thought it would be useful to give some headlines about what we're doing to try to find out what people want in 2012, and also give everyone on this blog a chance to comment on some of the early findings".
Roger Mosey, the Βι¶ΉΤΌΕΔ's Director of London 2012 has posted a blog about the qualitative research his team have undertaken ahead of the Olympics. To read the blog in full and to comment, head over to .
Laura Murray is Editor of the About the Βι¶ΉΤΌΕΔ blog