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Sara Davies

Sara Davies hails from County Durham and joined the Den in 2019 when she was just 35 years old - she was, at the time, the youngest-ever Dragon.

She founded Crafter's Companion, a retail business specialising in crafting, 18 years ago from her bedroom at university. Spotting a gap in the market for an envelope-making tool for card makers, Sara invented one! With the help of her engineer Dad she got a local joiner to make them in MDF, and crafters bought them in their thousands, catapulting her business to success.

Sara’s company now turns over £34 million a year and employs more than 200 staff in UK, the US and across Europe. She is the recipient of over 25 business awards and in 2016 was recognised for services to the economy with an MBE in the Queen’s Birthday Honours list.

Total pledged to invest in the Den - over £2m.

Investments include:

  • Willsow (S18, plantable children’s books)
  • Easytots (S18, Baby weaning products)
  • Mini First Aid (S18, child and baby first aid franchise)
  • Kiddiwhizz (S20, compact unisex eco-toilet)
  • Psychic Sisters (S20, spiritual wellness brand)