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With figures saying inflation is down, but food prices remaining up, it’s more important than ever to make sure you know what products you're buying. But it turns out, that looking at the front of the packet isn't enough. Consumer journalist Rebecca Wilcox investigates how manufacturers can make products with different flavours than the ones they're advertising. Plus, she explores if it's easier and cheaper to make your own version at home…

We wrote to the brands featured in this film, a spokesperson from Innocent said, its drink often involves a blend of fruit and vegetables to produce the right balance of flavour, colour and texture, and its labels meet regulatory requirements. They also pointed out they list the exact quantities of ingredients.

Tropicana brands group’s spokesperson told us that the company ensure its juices and smoothies are labelled clearly in accordance with the law. Its ‘Naked Gold Machine’ smoothie has apple juice listed as a key ingredient as it has a mild flavour profile to allow the mango, passionfruit and guava flavours to be prominent. it also said it lists the exact quantities of ingredients.

Holland & Barrett told us its yoghurt-coated cranberries contain the flavours and cultures that can be found in yoghurt. It wants to make sure the customers have all of the information with clear labelling of nutritional benefits.

Asda said, all of its products are clearly labelled so customers can make an informed choice when shopping.

Aldi did not provide a statement but indicated its labelling is in line with other retailers and brands of similar products.

To watch this with subtitles, go to Â鶹ԼÅÄ iPlayer and search for Morning Live from 26/06/24.

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