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29 October 2014
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Βι¶ΉΤΌΕΔ Headroom logo

Get some Headroom and unwind your mind



Introduction


This month, the Βι¶ΉΤΌΕΔ will launch a brand new, multi-platform campaign to encourage everyone to take care of their mental health and wellbeing.

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The multi-pronged initiative will span two years and include on-air programming, outdoor events and a fully interactive website featuring Ruby Wax and Kathy Sykes (Βι¶ΉΤΌΕΔ Two's Alternative Therapies) as regular contributors and advisors.

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Created and co-ordinated by Βι¶ΉΤΌΕΔ Learning, Headroom will be the focal point for a wide range of Βι¶ΉΤΌΕΔ activity and events.

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Executive producer Nina Bell said: "The aim is to actively encourage people to assess their mental wellbeing and take simple, practical steps to manage or improve it.

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"And they can do this in many ways – online at the Headroom site, by taking part in a Headroom event or engaging with a variety of programming across the Βι¶ΉΤΌΕΔ's networks.

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"It's about giving people the tools to deal with the everyday stresses and strains of life as well as providing a safe place to start finding answers to more complex problems."

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bbc.co.uk/headroom

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The focal point of the campaign is centred on a fully interactive site at bbc.co.uk/headroom where users can come, dip into the Mind Spa, visit Ruby's Room and sign up for a free online life coach.

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Known to millions as the brash American comedienne, nearly four years ago Ruby Wax decided to take a break from show business and return to her originally calling – psychotherapy.

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She has since spent her time training as a psychotherapist and continues her studies towards her MA.

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In this new capacity, she will act as online advisor and agony aunt to individuals seeking guidance through the Headroom website, with a weekly webcast.

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Dropping into Ruby's Room, visitors will have the chance to see her weekly webcast in which she will invite viewers to email their problems, experiences or views on a particular mental health issue.

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Each week she will explore a different topic suggested in her inbox.

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Ruby said: "The thing about mental illness is that it still carries such stigma.

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"We're ashamed to say we're ill since it's all in our heads and you can't see any wounds, scars or lumps. People can't see it, so they don't know how to help and you can't wish it away.

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"I know, because I have depression. But, now I know what causes it and how to deal with it.

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"I also know how frightening and isolating it is, so if you feel like a stranger to yourself, call in to Ruby's Room and you'll find we're all in it together."

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Meanwhile, Mind Spa guests will be able to assess their own mental wellbeing through six interactive zones.

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The zones developed by Peter Kinderman, Professor of Clinical Psychology at the University of Liverpool, focus on mood, self esteem, social life, food & fitness and drink.

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Having completed each zone, individuals receive a personal assessment and the offer of an online life-coach to help them explore the results and develop a personal plan with goals for the future.

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Headroom in action

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As one of the many grassroots initiatives planned by Headroom, the first outing of the Headroom Tent was at Βι¶ΉΤΌΕΔ Radio 1's Big Weekend in Maidstone, Kent (10 and 11 May).

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The Headroom Tent is a special place for festival goers to unwind their minds and take part in workshops and Q&A sessions with Radio 1 DJs Nick Grimshaw and Kelly Osbourne and local youth organisations.

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Headroom Tent producer Nick Jankel said: "The Headroom Tent is about empowerment and emotional freedom brought to life in ways that don't turn people off by being boring or serious.

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"We want people to drop in and find new ways of dealing with the ups and downs of everyday life – be they exam stress, relationship problems, low self-esteem or whatever it is that's getting them down.

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"By providing fun, innovative ways of looking at life, we hope people who come into the tent will leave lighter, brighter and more excited about their lives.

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"And when the festival leaves town, we hope they will go online and check into Mind Spa so we can stay in touch and support them to stay positive."

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The Headroom Tent will tour festivals across the UK over the summer.

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Headroom across the networks

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Headroom will also provide support for an eclectic and thought-provoking range of programming across the Βι¶ΉΤΌΕΔ's television and radio networks, aiming to raise awareness of mental health and wellbeing issues.

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The campaign kicks off on Βι¶ΉΤΌΕΔ Three with Make My Body Younger in which boozers, binge drinkers and party animals undergo a high-tech "living autopsy": the ultimate wake-up call about the damage their lifestyle is doing to their bodies.

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Nina Bell concludes: "Headroom is an ambitious, long-term project involving all aspects of the Βι¶ΉΤΌΕΔ working with expert contributors from across the fields of psychology, life coaching, medicine and mental health to create a comprehensive, accessible multimedia resource for mental wellbeing for all."

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FW

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