ΒιΆΉΤΌΕΔ

ΒιΆΉΤΌΕΔ's Creative Diversity Commitment

Radio & Music dedicates Β£12m for diverse content and talent

I am proud that the ΒιΆΉΤΌΕΔ is accelerating the pace of change and boosting our commitment to diverse talent.
β€” June Sarpong, ΒιΆΉΤΌΕΔ Director of Creative Diversity

ΒιΆΉΤΌΕΔ Radio & Music has set itself a clear goal: to be the best organisation in the audio sector to work with and for. As part of this and as a radio industry first, Β£12m of its existing commissioning budget over the next three years will be invested in diverse and inclusive content.


  • Commissioning Criteria

    Details of radio's criteria to achieve a commission from the Β£12m investment, plus context around methodology, the ambition and commissioner expectations.

This fund covers new programming commissioned by network radio and ΒιΆΉΤΌΕΔ Sounds from 2021/22 and is open to both in-house and independent production companies. To qualify commissions will need to fulfil certain criteria such as:

  • including diverse stories and portrayals
  • having diverse production teams and talent
  • being a diverse-led company.

These initiatives target areas where ΒιΆΉΤΌΕΔ Radio feel they have the most work to do when it comes to representation, including ethnicity, disability and social-economic background.

(L-R) Sian Eleri, Joel Mitchell, Fee Mak, Gemma Bradley and Mollie Finn in a comp of purple, blue, green stripes
ΒιΆΉΤΌΕΔ Radio 1's new presenters: Sian Eleri, Joel Mitchell, Fee Mak, Gemma Bradley and Mollie Finn

June Sarpong, Director of Creative Diversity, said: β€œI am proud that the ΒιΆΉΤΌΕΔ is accelerating the pace of change and boosting our commitment to diverse talent - with a specific focus on race, disability and class - ensuring that the creativity of some of our most underrepresented communities is unleashed and included.”

She continued: β€œBuilding on our Creative Diversity Commitment for TV, these changes will make a huge difference to our Radio and Music teams, the wider audio industry, and what listeners can expect to hear on the ΒιΆΉΤΌΕΔ.”


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