Βι¶ΉΤΌΕΔ

50:50 The Equality Project

Our Mission

50:50 The Equality Project is committed to inspiring and supporting the Βι¶ΉΤΌΕΔ and organisations around the globe to consistently create journalism and media content that fairly represents our world.

The initiative, started in the Βι¶ΉΤΌΕΔ’s London newsroom in 2017, uses a methodology that is rooted in data, creativity and practicality to fundamentally shift representation across the Βι¶ΉΤΌΕΔ’s content.

50:50 is a simple system for busy content-makers to monitor their on-air diversity data in real time. Teams input data every day or every week and then publish it internally every month. The 50:50 team analyses it to chart progress both by engagement but also increasing the number of women represented in content. It’s not monitoring workforce. Many teams also monitor their ethnicity and disability representation on air as well.


Awards recognition

50:50 has won multiple awards for our innovative approach to culture change:

  • Gold Award 2023: Innovation in Diversity & Inclusion and 2022: Most Impactful Corporate Initiative
  • Global Equality & Diversity Impact Award winner in both 2021 and in 2019
  • Shortlisted for the Inclusive Culture Initative, winner to be announced Dec 2022
  • 50:50 team members have been included in the Global Diversity Lists 2020 and 2021
  • Team of the Year 2021
  • Moving the Dial in Diversity & Inclusion 2021
  • Diversity Team of the Year 2019
  • Equality, Diversity & Inclusion award 2019

  • The 50:50 Challenge

    The latest 50:50 Challenge results are out showing that data can effect change
  • Our Story

    The 50:50 Project expanded from one Βι¶ΉΤΌΕΔ programme to a global network of partners
  • Become a partner

    Join the 50:50 Project to improve representation and deliver cultural change
  • How it works

    The 50:50 core principles and how our simple system works

Βι¶ΉΤΌΕΔ 50:50 The Equality Project Privacy Notice

Your trust is very important to us. The Βι¶ΉΤΌΕΔ is committed to protecting the privacy and security of your personal information. This privacy notice describes how we collect and use your personal data in accordance with data protection law.

What will the Βι¶ΉΤΌΕΔ collect and how will we use it?

The Βι¶ΉΤΌΕΔ’s 50:50 Project is committed to inspiring and supporting the Βι¶ΉΤΌΕΔ and organisations around the globe to create journalism and media content that fairly represents our world. As part of the 50:50 Project, the Βι¶ΉΤΌΕΔ will collect and process your personal data and special category data that we have observed or you have volunteered about yourself. This may include your:

  • Gender
  • Race or ethnic background
  • Disability
  • Postcode

Who is the Data Controller?

The Βι¶ΉΤΌΕΔ is the “data controller” of your personal data. This means that the Βι¶ΉΤΌΕΔ decides what your personal data is used for, and the ways in which it is processed. For the avoidance of doubt, your personal data will be collected and processed solely for the purposes set out in this privacy notice. As the data controller, the Βι¶ΉΤΌΕΔ has the responsibility to comply, and to demonstrate compliance with, data protection law.

What type of diversity monitoring do we do?

The Βι¶ΉΤΌΕΔ has teams located in the UK and around the world participating in the 50:50 Project.

Teams within the UK will participate in diversity monitoring in relation to representation of gender, disability, ethnicity and socio-economic diversity, by using information they have observed or you have volunteered about yourself to the Βι¶ΉΤΌΕΔ or within the public domain.

Teams outside the UK, will participate in diversity monitoring in relation to representation of gender, disability and ethnicity, by using information they have observed or you have volunteered about yourself within the public domain.

Lawful Basis for processing your personal data

For Βι¶ΉΤΌΕΔ teams within the UK, the lawful basis on which the Βι¶ΉΤΌΕΔ processes your personal data is for the performance of a task carried out in the public interest. The lawful basis on which the Βι¶ΉΤΌΕΔ processes your special category data is for reasons of substantial public interest. The Βι¶ΉΤΌΕΔ carries out diversity monitoring to assist in meeting its public purpose obligations as set out in the Royal Charter. This requires the Βι¶ΉΤΌΕΔ to identify whether it is fulfilling its mission to reflect, represent and serve the diverse communities of all of the United Kingdom’s nations and regions to improve the representation of different groups in Βι¶ΉΤΌΕΔ content, and to reflect the UK to the world.

For Βι¶ΉΤΌΕΔ teams outside the UK, the lawful basis on which the Βι¶ΉΤΌΕΔ processes your personal data is our legitimate interest, being to improve the representation of different groups in Βι¶ΉΤΌΕΔ content so that it is truly reflective of our audiences. We have carefully considered the impact on you and will not use your personal data where the impact overrides our interests. The lawful basis on which the Βι¶ΉΤΌΕΔ processes your special category data is for reasons of substantial public interest.

Sharing your personal data

The Βι¶ΉΤΌΕΔ works with approved third-party providers who help us to provide some of our services. These partners only use your personal data on behalf of the Βι¶ΉΤΌΕΔ and not independently of the Βι¶ΉΤΌΕΔ. Our processors can only access personal data to the extent required to provide the Βι¶ΉΤΌΕΔ with services under a contract. We currently use a third-party provider to provide the Βι¶ΉΤΌΕΔ with services to allow us to collect and collate your personal data. We also work with Βι¶ΉΤΌΕΔ Studios and Independent Production companies to make Βι¶ΉΤΌΕΔ programmes, who may collect and collate personal data on behalf of the Βι¶ΉΤΌΕΔ.

Your personal data will be aggregated with other contributors’ data from that programme and content over a set period of time – usually a month but no shorter. The aggregated information is shared within the Βι¶ΉΤΌΕΔ. The Βι¶ΉΤΌΕΔ 50:50 Project will aggregate that information further to provide an overall view of how the teams involved in the initiative are fulling the Βι¶ΉΤΌΕΔ’s obligations to reflect the representation of different groups. This overall view is published in an annual report and may appear in other publicly available materials, which may be outside the European Economic Area.

Βι¶ΉΤΌΕΔ teams around the world who participate in the 50:50 Project will transfer the data they collect to the UK in order for it to be collated and aggregated into the project.

We may also share your personal data with a third party where required or permitted by law or to protect or enforce our rights.

Retaining your personal data

The Βι¶ΉΤΌΕΔ will retain your personal data for at least two years from it being obtained. It will be reviewed at this point to determine and may be processed for longer if there are justifiable legal or business reasons to continue processing your information.

Your rights and more information

You have rights under data protection law.

  • You can request a copy of the personal data Βι¶ΉΤΌΕΔ stores about you.
  • You have the right to request that we rectify any inaccurate or incomplete personal data that we hold about you.
  • You have the right to ask for the personal data we collect about you to be deleted, however there are limitations and exceptions to this right which may entitle the Βι¶ΉΤΌΕΔ to refuse your request.
  • In certain circumstances, you have the right to restrict the processing of your personal data or to object to the processing of your personal data.
  • You have the right to ask that we transfer the personal data to you or to another organisation, in certain circumstances.

You can contact our Data Protection Officer if you have questions or you wish to find out more details about your rights,, please visit the Βι¶ΉΤΌΕΔ’s Privacy and Cookies Policy at .

If you have a concern about the way the Βι¶ΉΤΌΕΔ has handled your personal data, you can raise your concern with the supervisory authority in the UK, the .

Updating this privacy notice

We will revise the privacy notice if there are significant changes to how we use your personal data.

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