Overview
Βι¶ΉΤΌΕΔ Local Radio is a network of 39 radio stations that collectively cover all of England, Jersey and Guernsey. They range from major conurbation services such as Birmingham, London, Manchester and Sheffield to more rural/large town area services such as Cumbria, Somerset, and Teesside.
Whilst following the same editorial brief, all the stations are distinctive and different to reflect the audience in each area.
The overall tone and texture of output is one of companionship and a focal point for communities through a mix of speech, music, sport, debate and specialist programmes.
Listeners depend on Βι¶ΉΤΌΕΔ Local Radio to keep them in touch with news from their area and the service plays an important role during local emergency situations.
Key statistics:
- Βι¶ΉΤΌΕΔ Local Radio reaches 15.5 per cent of adults in England (6.7 million)
- 2.3 million people tune into Βι¶ΉΤΌΕΔ Local Radio, but no other Βι¶ΉΤΌΕΔ station (34% of listeners)
- Βι¶ΉΤΌΕΔ Local Radio plays an important role in reaching 1.1 million listeners who consume no other radio at all (16% of listeners)
- The majority of the audience to Βι¶ΉΤΌΕΔ Local Radio is over 50, which is the station’s stated target audience
- 58% of Βι¶ΉΤΌΕΔ Local Radio listeners are over 55; 47% are C2DE and the male:female split is 51:49
Commissioning process
Please email Isabelle Hutchins to register ongoing interest in Βι¶ΉΤΌΕΔ English Regions independent commissions.
Current Commissioning Round
Βι¶ΉΤΌΕΔ Local Radio is offering a new station imaging package to be used by all 39 stations across England for production by suppliers with phased delivery from end of 2019 – 2021.
Key Contacts
Gareth Roberts: Project Manager, Head of Local Radio Development
Gerald Jackson: Βι¶ΉΤΌΕΔ Local Radio, Station Sound Manager
Commissioning Timetable
To be confirmed
