Βι¶ΉΤΌΕΔ Music Introducing Mixtape: 2 January 2023
Tom Robinson
Βι¶ΉΤΌΕΔ 6 Music presenter
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Hello, it's Tom Robinson with the second of two Mixtapes showcasing a selection of our favourite tracks from 2022 - by artists we hope to hear more from in 2023.
This is the episode released on Monday 2 January 2023 and available via Βι¶ΉΤΌΕΔ Sounds for 30 days until Wednesday 1 February 2023. You can also download & keep the show permanently using any podcast app, or direct from our podcast page.
The Βι¶ΉΤΌΕΔ Introducing Mixtape showcases 60 minutes of music uploaded directly to Βι¶ΉΤΌΕΔ Introducing by independent artists, this week featuring:
HOME COUNTIES, DILETTANTE, JAH DIGGA, POST COAL PROM QUEEN, BIG SPECIAL, CEVANNE, THE EARLY PURPLE, RACHAEL JEAN HARRIS, HANG LINTON, AMELIA COBURN, BEN & DOM, B OF BRIZ, YOUTH SECTOR, FLO PERLIN, OWEN DUFF, and CHARLOTTE HARDING
You can find all the music and musicians in this week's Mixtape via the links below:
HOME COUNTIES - Back To The 70s [starts 00:12]
DILETTANTE - Big Fish [starts 04:23]
JAH DIGGA - Grandma's Place [starts 07:25]
POST COAL PROM QUEEN - Free Radio Phobos [starts 10:54]
BIG SPECIAL - This Here Ain't Water [starts 14:27]
CEVANNE - Rites For Crossing Water [starts 17:46]
THE EARLY PURPLE - Old Eagle [starts 21:29]
RACHAEL JEAN HARRIS - Imprint [starts 24:24]
HANG LINTON ft LEBRON AGGRESSIVE - Sale [starts 29:18]
AMELIA COBURN - Please Go Gently [starts 33:12]
BEN & DOM - By Your Side [starts 36:58]
B OF BRIZ - What Would Buffy Do? [starts 40:34]
YOUTH SECTOR - Always Always Always [starts 44:48]
FLO PERLIN - Slowly Unfold [starts 47:53]
OWEN DUFF - Two Houses [starts 51:37]
CHARLOTTE HARDING - III [starts 55:45]
PS FOR ARTISTS:
What happens next? Radio airplay is a great affirmation of your work. It's great to be able to mention it on your CV and social media. But radio play won't make as much longterm difference as you may think - it comes, and then it goes. The trouble is that radio can accellerate a career that's already got momentum - but it can't kickstart a career from scratch.
Bulding an audience for your music (and continuing to write great songs) takes time and effort. The good news is that, unlike radio play, it's entirely within your own power to achieve and costs next to nothing. And although this only one man's opinion, you'll find a few suggestions about how to do this this in my closing talk for .
Hiring a radio plugger in the hope of getting more airplay is an expensive gamble - and only worth considering when there's already a buzz about your latest song and a growing audience for your music. But early on in their career, most emerging artists get MUCH better results themselves than by hiring a plugger. For suggestions on how to do your own music promotion see the free advice section at my Fresh On The Net blog ().
Once an artist's career does start building momentumn - with views, plays and comments growing measurably each week - that's when an expertly run radio campaign can be a great way of putting a foot on the accelerator. Once you do choose to go down that route, the next problem is how to find a trustworthy promo company? One possibility might be to copy and keep the weekly playlists published by your target radio stations every week, and look up which small labels are regularly getting featured. Then google those labels, drop them an email, and ask which radio pluggers they use. [NB bigger labels tend to have their own in-house promo teams.]
And however things pan out, don't forget to carry on uploading your new releases to Βι¶ΉΤΌΕΔ Introducing so that we can carry on supporting you as your career unfolds.
AND FINALLY...
We only get enough airtime on this show to feature artists - even our absolute favourites - about four times a year, however much we love their work. So after you've been been on the Mixtape, please wait 12 weeks before sending me your next brilliant track. This leaves us time to help a load of other deserving artists meanwhile.
The best way of getting a tune direct to me is via using Soundcloud. From 10m on Monday mornings anybody is welcome to send us a track and we keep the inbox open until 200 submissions have arrived - so it's best to get in early. We publish all 200 tunes each week, and a dozen of us then listen to every single track. And be sure to also upload your tune to Βι¶ΉΤΌΕΔ Introducing, to make it eligible for Introducing airplay...
Tom Robinson