Βι¶ΉΤΌΕΔ Music Introducing Mixtape: 19 December 2022
Tom Robinson
Βι¶ΉΤΌΕΔ 6 Music presenter
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Hello, it's Tom Robinson with this week's Βι¶ΉΤΌΕΔ Introducing Mixtape - broadcast on Monday 19 December 2022 on Βι¶ΉΤΌΕΔ Radio 6 Music. You can listen again for 30 days after broadcast via this link. It features 60 minutes tunes uploaded to the Βι¶ΉΤΌΕΔ Introducing website by independent artists and handpicked by me, this week featuring:
CRUUSH, SILVER SMYTH, DOPESICKFLY, DAVE CLAMP, CODY PEPPER, ORO SWIMMING HOUR, DRANG, FOURMARKS, ROCHELLE ROCHELLE, BENJAMIN AMOS, RACHEL TAYLOR-BEALES, ANDREW VAN GARRETT, STRANGE FLESH, NEW WOLVES, VILK COLLECTIVE, HAPPY SCIENCE, RITUAL FORMS, VINCENT BURKE, and JOE ADHEMAR
Why Subscribe?
This mixtape drops every Monday morning across all platforms. It's available as a radio show at 4am on Βι¶ΉΤΌΕΔ Radio 6 Music and then via the normal Βι¶ΉΤΌΕΔ Sounds schedule for the next 30 days. But you can also download the permanently by subscrbing to our podcast: either via Βι¶ΉΤΌΕΔ Sounds podcasts or by searching "Βι¶ΉΤΌΕΔ Introducing Mixtape" on your platform of choice. The show will automatically be waiting on your device every Monday morning.
Why buy?
If you fall in love any of these tunes you can suport independent music by lashing out a pound or two to buy them direct from the artist wherever possible. Times are tough for grassroots musicians everywhere - and bills still have to be paid. Literally every quid you can spare will make a difference.
Playlist
CRUUSH - Sombre By The Weekend [starts 00:12]
SILVER SMYTH - 2x2 [starts 04:34]
DOPESICKFLY [ft KAREN DUNBAR] - We Are One [starts 05:33]
https://ffm.to/weareonesong.OIS
DAVE CLAMP - Calendar Boys [starts 09:52]
https://soundcloud.com/dave-clamp-806595355
CODY PEPPER - Make A Wish [starts 12:37]
ORO SWIMMING HOUR - Cold Tangerina [starts 15:51]
DRANG - Speak [starts 19:01]
FOURMARKS - TruAnon [starts 22:30]
ROCHELLE ROCHELLE - When The Wind Blows [starts 25:20]
BENJAMIN AMOS FEAT. FAITHFUL JOHANNES - Romario [starts 28:24]
RACHEL TAYLOR-BEALES - Just Look At You Now [starts 31:05]
ANDREW VAN GARRATT - Certain Way [starts 34:33]
STRANGE FLESH - Croydon Fox [starts 37:18]
NEW WOLVES – Lifeforms [42:14]
VILK COLLECTIVE - Trees Have Roots 2.0 (National Trevor Remix) [starts 44:32]
HAPPY SCIENCE - Barbiturates [starts 47:11]
RITUAL FORMS - Dreaming [starts 49:52]
VINCENT BURKE - Terminal Decline [starts 52:35]
JOE ADHÉMAR - Put It All Back [starts 56:21]
PS FOR ARTISTS:
What happens next? Radio airplay is a great affirmation of your work. It's great to be able to mention it on your CV and social media. But radio play won't make as much longterm difference as you may think - it comes, and then it goes. The trouble is that radio can accellerate a career that's already got momentum - but it can't kickstart a career from scratch.
Bulding an audience for your music (and continuing to write great songs) takes time and effort. The good news is that, unlike radio play, it's entirely within your own power to achieve and costs next to nothing. And although this only one man's opinion, you'll find a few suggestions about how to do this this in my closing talk for .
Hiring a radio plugger in the hope of getting more airplay is an expensive gamble - and only worth considering when there's already a buzz about your latest song and a growing audience for your music. But early on in their career, most emerging artists get MUCH better results themselves than by hiring a plugger. For suggestions on how to do your own music promotion see the free advice section at my Fresh On The Net blog ().
Once an artist's career does start building momentumn - with views, plays and comments growing measurably each week - that's when an expertly run radio campaign can be a great way of putting a foot on the accelerator. Once you do choose to go down that route, the next problem is how to find a trustworthy promo company? One possibility might be to copy and keep the weekly playlists published by your target radio stations every week, and look up which small labels are regularly getting featured. Then google those labels, drop them an email, and ask which radio pluggers they use. [NB bigger labels tend to have their own in-house promo teams.]
And however things pan out, don't forget to carry on uploading your new releases to Βι¶ΉΤΌΕΔ Introducing so that we can carry on supporting you as your career unfolds.
AND FINALLY...
We only get enough airtime on this show to feature artists - even our absolute favourites - about four times a year, however much we love their work. So after you've been been on the Mixtape, please wait 12 weeks before sending me your next brilliant track. This leaves us time to help a load of other deserving artists meanwhile.
The best way of getting a tune direct to me is via using Soundcloud. From 10m on Monday mornings anybody is welcome to send us a track and we keep the inbox open until 200 submissions have arrived - so it's best to get in early. We publish all 200 tunes each week, and a dozen of us then listen to every single track. And be sure to also upload your tune to Βι¶ΉΤΌΕΔ Introducing, to make it eligible for Introducing airplay...
Tom Robinson