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Βι¶ΉΤΌΕΔ Music Introducing Mixtape: 15 July 2019

Tom Robinson

Βι¶ΉΤΌΕΔ 6 Music presenter

Richard Haugh and Angelle Joseph from Βι¶ΉΤΌΕΔ Introducing In Suffolk sit in this week to curate my Introducing Mixtape with a playlist of favourite local acts ahead of this week's  festival in Suffolk. This is the episode broadcast on Βι¶ΉΤΌΕΔ Radio 6 Music at 2am on Monday 15 July 2019 and in this edition you can hear:

VANITY FAIRY, GIRLS OF THE INTERNET, FREYA ROY, PIERS JAMES, DINGUS KHAN, THE MIDDLE FLOOR, ALFIE INDRA, RUBBER JAW, BESSIE TURNER, SALVADOR, BOODA FRENCH, CASWELL, ELESSAME, SLOW KING, CREWDSON & CEVANNE and GAFFA TAPE SANDY 

How to Listen...
You can listen again for 30 days after broadcast on our programme page via this link, using the on your mobile device, or as a podcast.

To receive it automatically every week subscribe  or wherever you get your podcasts from - just search "Βι¶ΉΤΌΕΔ Music Introducing Mixtape". And if you enjoy the show please consider giving us a five star review - which will help other new music fans discover the great new artists we feature on this show every week.

All music has been sourced from Βι¶ΉΤΌΕΔ Music's Introducing Uploader and start times below are for the podcast version of the show...

VANITY FAIRY - He Can Be Your Lady [starts 00:33]

GIRLS OF THE INTERNET - U Already Know [starts 04:38]

FREYA ROY - 22 Movements [starts 08:25]

PIERS JAMES - Pon Dem [starts 12:41]

DINGUS KHAN - My Number [starts 16:04]

THE MIDDLE FLOOR ft CHERISE PHILLIPS - One Thing [starts 20:23]

ALFIE INDRA - Cool People [starts 25:20]

RUBBER JAW - Feeling Funny [starts 30:29]

BESSIE TURNER - Nino [starts 34:21]

SALVADOR - Gum Disease [starts 37:01]

BOODA FRENCH - It’s Always Raining In Ipswich [starts 42:00]

CASWELL - Stay the Night [starts 45:28]

ELESSAME - No Ball Games [starts 49:16]

SLOW KING - Orangutan [starts 51:39]

CREWDSON & CEVANNE - Two Machines [starts 53:51]

GAFFA TAPE SANDY - Headlights

PS for artists from Tom Robinson...

(1) WARNING: After getting airplay on Βι¶ΉΤΌΕΔ Introducing, you may get emails out of the blue from radio pluggers who have an impressive list of former clients. They'll say how much they like your record and offer their services. Typically something like:

"Hi - I'm a national radio plugger... I came across 'YOURTRACKNAME' today, I'm a big fan of the single and wanted to find out if you have anyone looking after national radio yet?"

Be warned: they don't actually think your music is special. They just hope you're inexperienced enough - and desperate enough - to give them your money in the hope of getting more airplay. Paying a complete stranger to try and get your music on Radio 1 - just because they happened to send you an email - is NOT a good use of your hard earned cash.

There are over a hundred music PR firms in the UK and they all have impressive client lists. Obviously some pluggers are really good and (equally obviously) some of them aren't. But trust me on this: the really good ones are too busy to spend their time emailing Βι¶ΉΤΌΕΔ Introducing artists to ask them for money.

In any case emerging artists usually get MUCH better results themselves than a plugger - just by targeting radio shows and DJs direct via social media. For suggestions on how to do your own music promotion see the at my Fresh On The Net blog (freshonthenet.co.uk).

And in any case radio probably isn't even the best goal to be chasing. One or two extra plays simply won't make much difference to the size of your fanbase, until that fanbase is up in the thousands. This early in your career, building a direct relationship with your audience is far, far more important than airplay. And unlike getting on Radio 1, building a fanbase for your music through Youtube and Instagram is something you can achieve yourself without spending any money at all.  

The time to seek professional PR services is when the live crowds you can draw at every gig are in the hundreds, and when your genuine online 'likes' are in the thousands. With that kind of traction, a major investment becomes worth risking to help take the next step up.

The best pluggers and PRs will charge a lot of money because they're good at their job. But (again) just because somebody charges a lot of money doesn't mean they're any good. Tip: check out which indie labels regularly get their releases played on your favourite radio station. Then contact those record companies to find out which PR firm they use.

And however things pan out, don't forget to carry on uploading your new releases to Βι¶ΉΤΌΕΔ Introducing so that we can carry on supporting you as your career unfolds.

(2) We only get enough airtime on this show to feature artists - even our absolute favourites - about four times a year, however much we love their work. So after you've been been on the Mixtape, please wait 12 weeks before sending me your next brilliant track. This leaves us time to help a load of other deserving artists meanwhile.

The best way of getting a tune direct to me is via  using Soundcloud. From 10m on Monday mornings anybody is welcome to send us a track and we keep the inbox open until 200 submissions have arrived - so it's best to get in early. We publish all 200 tunes each week, and a dozen of us then listen to every single track. And be sure to also upload your tune to Βι¶ΉΤΌΕΔ Introducing, to make it eligible for Introducing airplay...

Tom Robinson