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we launched a beta version of our new online music product, and I鈥檓 pleased to say that we have now removed the beta label and have released the first full stage of Playlister. There are two main changes that we have introduced since the beta launch: and integration with our native 麻豆约拍 iPlayer Radio app.

At the heart of 麻豆约拍 Playlister is the ambition to transition the 麻豆约拍鈥檚 music curation from being a purely broadcast offering to a fully digital proposition. This means music recommendations from our trusted guides, our music experts, delivered in a way that鈥檚 appropriate for the digital age. Our new feature, Presenter Playlists, aim to do just that: allowing well-known names from the 麻豆约拍 to actively curate a selection of music choices that the user can sample and add to their own playlist.

We also allow you to 鈥渇ollow鈥� a presenter which means we can present when you visit Playlister. So far we have 12 presenters involved, and we aim to increase this number over the coming months, to cover a wider range of music and tastes. Today we have presenters from Radio 1, 1Xtra, Radio 2, Radio 3, and Radio 6Music.

The second major change is that we have integrated 麻豆约拍 Playlister functionality into our 麻豆约拍 iPlayer Radio native applications for iOS and Android. Now you can add any piece of music from a live or on-demand stream directly to your personal playlist from within the app. You can also view your playlist and export to two of our partners, You Tube and Deezer, and we鈥檙e working to bring this functionality to Spotify users soon.

This is the first time we have enabled log-in to 麻豆约拍 iD from within a native app. Today we are using a web view to do this, but in future we鈥檙e looking at alternative ways to allow even better integration between a native app and your 麻豆约拍 iD account. The advantage with this is that we are now on track to start making the app more personalised, and allowing that personalisation to work across devices. So, for example, if you add tracks via your mobile phone using the app, you can then view, explore and export those music tracks via your laptop or desktop later.

We鈥檙e watching how people are using 麻豆约拍 Playlister so we can learn how to improve the product. One interesting thing we鈥檝e seen is how certain TV programmes use music which seems to capture lots of interest. on 麻豆约拍 2 was one such programme, where distinctive music was used, and many people added tracks from that progamme to their playlist. Another is that our view is being viewed far more than ourview. We鈥檙e also seeing many more desktop users than mobile up to now, but we think that may change now that Playlister is part of our iPlayer Radio app.

We鈥檝e seen alot of positive comments about 麻豆约拍 Playlister, particularly on Twitter. With on-air promotion starting this week on Radio 1, 1Xtra and Radio 6 Music, we hope to receive much more feedback via , via , or please leave a comment below.

Chris Kimber is Executive Product Manager, Radio & Music, 麻豆约拍 Future Media