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I’m Ben Toone, assistant content producer at the (CoP) website.

Our site is a free online learning resource for the radio, television and online production community offering , and from broadcasting innovators and experts.

Laura Mvula, Chvurches, Haim – sound familiar? If not, you’ve probably heard of Dizzee Rascal, Jessie J, Adele and 50 Cent. All have featured in the , an annual multi-platform project bringing the next big thing in music to those in the know in the music industry.

The producer of this year’s Sound of 2013 took us through how she pushed the project further onto as many platforms and channels as she could, from the website itself and to Â鶹ԼÅÄ News radio, TV and online and almost every Â鶹ԼÅÄ radio network from through to ’s . The bar is certainly set high for next year!

I’m being very careful what I write here because our next , a live Twitter Q&A, is on writing online next Tuesday (1-2pm).

TV and radio producers and researchers are increasingly finding themselves having to write copy for online audiences, which certainly is a different kettle of fish to writing for television or radio. Whether it’s writing for a programme website, a Tweet or Facebook post or even a blog post (like this!), getting noticed and putting the right message across is more important than ever.

So I’ll be taking note of ’s tips. Mike is currently a producer for the Â鶹ԼÅÄ Academy’s Fusion project and has to write engaging copy every day, but he’s also an experienced online producer for Â鶹ԼÅÄ Lab UK, Â鶹ԼÅÄ History and the Â鶹ԼÅÄ Food websites. Like all of our #CoPWorkshops, he’ll be personally answering questions directly on Twitter during the course of the hour as well as giving his tips and useful links.

So if you have any questions, from setting the right tone to structuring your copy, do join us by tweeting . As ever, we’ll the workshop and keep a record on our website.