What started five years ago as a simple idea on one Βι¶ΉΤΌΕΔ News programme is now helping to drive sustainable and measurable culture change right across the organisation.
In the Βι¶ΉΤΌΕΔ’s 100th year, it’s more important than ever that we deliver value to all audiences, whoever and wherever they are. We cannot do this without ensuring that the content we make across every Βι¶ΉΤΌΕΔ channel, network and platform is inclusive and representative of all groups and communities across the UK.
The 50:50 Project offers a vital tool for achieving this goal. What started five years ago as a simple idea on one Βι¶ΉΤΌΕΔ News programme is now helping to drive sustainable and measurable culture change right across the organisation.
50:50 Challenge Month is a moment for us all to prove our commitment to fair representation and push to go further. So it’s incredibly exciting to see that more teams than ever before have taken part, and to see the progress we’ve made on disability and ethnicity with more than 100 teams publishing this data for the first time.
There is of course still much work to do to achieve equity in disability, ethnicity and gender representation, but we are moving in the right direction – not just at the Βι¶ΉΤΌΕΔ, but across the wider media industry and beyond.
The success of 50:50 has led to 145 organisations worldwide joining the 50:50 global partner network, with more than half joining us in the 50:50 Challenge. That 73% of those who weren’t achieving gender balance when they first joined the project have seen an improvement proves the impact of 50:50 well beyond the Βι¶ΉΤΌΕΔ.
Looking ahead, the launch of our new 50:50 Tracker, developed in partnership with Stanford University, is an important milestone that will help us further embed disability and ethnicity monitoring across the Βι¶ΉΤΌΕΔ and the 50:50 partner network. And we want to take this even further, with plans to pilot and roll out socio-economic diversity monitoring later this year. This will be an invaluable next step in our continued progress towards a more representative and inclusive Βι¶ΉΤΌΕΔ, alongside our new target for 25% of staff to come from a lower-socio-economic background.
I want to thank every champion, creator and contributor who has taken part in 50:50. I’m immensely proud of all you are achieving and grateful for the dedication and commitment of everyone involved – both inside and outside the Βι¶ΉΤΌΕΔ. It’s making a huge difference in ensuring the media we create truly represents society as a whole.
Impact 2022
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Executive Summary
An overview of the 2022 Challenge findings -
50:50 Methodology
Our core principles and the 50:50 workflow -
Challenge Results
Full results of the 50:50 Challenge in March 2022 -
Audience Impact
Reflecting viewers, listeners and readers
50:50 Stories
50:50 Global Network
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Our Partners
Amplifying the impact of the 50:50 Project -
A 50:50 Future
Showcasing students' diverse creativity and work
Beyond Gender
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Diversity Monitoring
How 50:50 is expanding to monitor disability and ethnicity -
Reframing Disability
Find out more about our partnership with Media Trust -
Supporting change
Explore how tools can increase representation
Report compiled and produced by Lara Joannides with Hewete Haileselassie, Kathryn Martin, Miranda Holt and Nina Goswami
Βι¶ΉΤΌΕΔ Data Journalism by Becky Dale, Alison Benjamin, and Robert Cuffe
Report designed by Gurpreet Renoata
Special thanks to Tim Davie, Bob Shennan, June Sarpong, Leigh Tavaziva, Dixi Stewart, Miranda Wayland, Joanna Abeyie, Ros Atkins, Phil Harrold, Joanne Cayford, Charlotte Moore, Rhodri Talfan Davies, Jonathan Munro, Julia Walker, Daniel Weber, Afra Ahmed, Anya Aftab, Bahareh Etesam, Carla Rosch, Ifeoluwa Adediran, Danny Wiser, Emma Pendino, Alex Scott, Ankur Desai, Anna Thompson, Annita McVeigh, Ben Baker, Carol Vorderman, Charlie Brown, Chris Lismore, Dan Timms, Dave Battcock, Deborah Copeland, Erin Stephens, George Webster, Huw Edwards, Jessica Schibli, Jo Loosemore, John Walton, Kim Walsh, Laura Stone, Liliane Landor, Louise Blythe, Lynn Aglionby, Matthew Hunter, Megan O’Neill, Michael Ellender, Molly McMunn, Muriel Lamin, Naga Munchetty, Niamh McKenna, Paul Royall, Punam Krishan, Rachael Ward, Rebecca Staheli, Reza Asadi, Rhona De La Mar, Rob Bridges, Rob Dowell, Robert Howells, Sam Taylor, Sean Dilley, Simon Kendall, Simon Peeks, Simon Pitt, Sharmin Rahman, Stephanie Akomiah, Steve Martin, Tash Pappas, Trevor Nelson and all the 50:50 Champions.
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It all started at the heart of the Βι¶ΉΤΌΕΔ's London newsroom
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50:50 Festival
Watch our 2022 Report Launch and 50:50 Festival sessions -
Previous Reports
Past results showing that data can effect change -
Contact us
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