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Audiences are at the heart of everything we do. The aim of 50:50 The Equality Project is to increase representation to help the Â鶹ԼÅÄ reflect the audiences it serves.

In March 2022, Â鶹ԼÅÄ Audiences conducted a survey of 2,032 Â鶹ԼÅÄ online users about their views of the representation of women in this content. These services include Â鶹ԼÅÄ websites, iPlayer and Â鶹ԼÅÄ Sounds. The responses underline the increasing value of fair representation in Â鶹ԼÅÄ output.

69% noticed more women in content

Respondents were asked if they had noticed a change in the balance of men and women in Â鶹ԼÅÄ online content over the last two years. Of those who did, 69%* felt there had been a shift towards more women, up from 62% last year. Three percent thought the number of men had increased.

80% of women aged 16 to 24 enjoy content more

Among female audiences aged 16 to 24, 80%* said they enjoy Â鶹ԼÅÄ online content more as a result of seeing and hearing from more women. This is a 27 percentage point increase on the previous year’s survey. In the same age group, 49%* of all respondents agreed.

68% of women aged 16 to 34 consume more content

Meanwhile, 68%* of women aged 16 to 34 said they visit Â鶹ԼÅÄ websites and online services more often because of greater female representation. This is a 10 percentage point increase on the previous year’s survey.

*The percentages shown above do not include those who responded ‘I don’t know’.

Methodology: This survey was carried out online using the YouGov panel. Interviews were conducted with a sample representative of the 16+ UK population. Quotas and weighting were applied.