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Rebranding feminism |
Friday 30 November 2001 |
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Could the advertising agency do for feminism in the new millennium what the image makers did for the Labour Party in the 1990s?
Tonight at the ICA, a top advertising agency will be saying why they think the campaign for female equality is desperately in need of an image makeover.
They'll also be unveiling how they'd run a campaign to get women interested in women's issues. But will they be ditching feminist principles in order to broaden their appeal?
Martha discusses the issues with Cressida O'Shea of St Luke's Advertising Agency, Angela Neustatter, writer and feminist, and Sally Alexander, Professor of History at Goldsmith's College, London University.
For details on tonight's talk, call 020 7930 3647 or click on the link.
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