Brownie Wise: The creator of Tupperware parties
The rise and fall of self-made businesswoman Brownie Wise who inspired an army of US housewives to sell Tupperware at parties.
In the 1950s, self-made businesswoman Brownie Wise transformed the fortunes of Tupperware by inspiring thousands of housewives to sell it at parties.
Her methods for motivating staff included selling the dress off her back and holding annual parties at the company's headquarters.
But as she became a star - appearing on magazine covers and chat shows - Brownie's relationship with her boss, Earl Tupper, soured.
Author Bob Kealing speaks to Vicky Farncombe about Brownie's rise and fall from grace.
(Photo: Brownie Wise tosses a bowl filled with water at a Tupperware party. Credit: Getty Images)
Last on
More episodes
Previous
Broadcasts
- Mon 7 Aug 2023 07:50GMTΒι¶ΉΤΌΕΔ World Service
- Mon 7 Aug 2023 11:50GMTΒι¶ΉΤΌΕΔ World Service
- Mon 7 Aug 2023 17:50GMTΒι¶ΉΤΌΕΔ World Service except East and Southern Africa & West and Central Africa
- Mon 7 Aug 2023 21:50GMTΒι¶ΉΤΌΕΔ World Service East and Southern Africa & West and Central Africa only
- Tue 8 Aug 2023 02:50GMTΒι¶ΉΤΌΕΔ World Service
Featured in...
![]()
Women in history—Witness History
Listen to and download our programmes
Podcast
-
![]()
Witness History
History as told by the people who were there
