Food in the metaverse
What food could look like in virtual worlds and what it means for restaurants.
Imagine a world where going out for dinner virtually - from the comfort of your own sofa - becomes the norm. Whether it sounds appealing or dystopian - there are restaurants, chefs and gamers already out there experimenting with food in virtual worlds.
Tamasin Ford speaks to the developer of a βfoodverseβ that will feature everything from virtual dining and cookbook signing experiences to food-based virtual games and we hear from a large US restaurant chain on why they are playing with their customers in the metaverse. But what does a future of virtual worlds mean for the food industry? Will it be a niche pursuit or an invaluable tool? And could it threaten the existence of restaurants in the real world?
(Picture: person wearing VR headset. Credit: Getty/ΒιΆΉΤΌΕΔ)
If you would like to get in touch with the show, please email: thefoodchain@bbc.co.uk
Contributors:
Supreet Raju: Co-Founder of OneRare
Tressie Lieberman: Vice President of Digital Marketing at Chipotle
Michelle Evans: Global Lead of Retail and Digital Consumer Insights at Euromonitor International.
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- Thu 31 Mar 2022 03:32GMTΒιΆΉΤΌΕΔ World Service except Australasia, East Asia & South Asia
- Thu 31 Mar 2022 04:32GMTΒιΆΉΤΌΕΔ World Service Australasia, South Asia & East Asia only
- Thu 31 Mar 2022 10:32GMTΒιΆΉΤΌΕΔ World Service
- Thu 31 Mar 2022 21:32GMTΒιΆΉΤΌΕΔ World Service except East and Southern Africa, Europe and the Middle East & West and Central Africa
- Thu 31 Mar 2022 22:32GMTΒιΆΉΤΌΕΔ World Service Europe and the Middle East
- Sun 3 Apr 2022 07:32GMTΒιΆΉΤΌΕΔ World Service except Europe and the Middle East
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The Food Chain
Examining what it takes to put food on your plate
