Indian Premier League cricket: The new normal
The world's biggest Twenty20 cricket league works has had to change the way it works during the pandemic, but what do those changes mean for the future of the sport?
As the world’s biggest Twenty20 cricket tournament being held in a pandemic year draws to a close, a lot has changed in the way the game is played, viewed and celebrated. The tournament, known for its carnival Bollywood atmosphere, has been a quiet affair without raucous fans filling the stadiums.
But there has been plenty for the viewers to look forward to - in fact, the sporting league has recorded over 25% more viewership than the previous season, with more women tuning in than ever before.
So, how is this shaping the new normal in cricket? Are virtual watch parties and online fantasy cricket here to stay? And how are big brands and startups responding to the needs of the digital audiences?
In this edition of WorklifeIndia, we discuss the larger viewership trends and how fans are adjusting to the new normal in their favourite sport.
Presenter: Devina Gupta
Contributors: Jake Lush McCrum, COO, Rajasthan Royals; Ridhima Pathak, sports presenter; Shradha Agarwal, COO and strategy head, Grapes Digital
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- Fri 6 Nov 2020 15:32GMTΒι¶ΉΤΌΕΔ World Service East Asia & South Asia only
- Sat 7 Nov 2020 11:32GMTΒι¶ΉΤΌΕΔ World Service Europe and the Middle East & South Asia only
- Sun 8 Nov 2020 10:06GMTΒι¶ΉΤΌΕΔ World Service except East Asia, Europe and the Middle East & South Asia
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WorklifeIndia
Live from Delhi, WorklifeIndia reflects on money, work, family, business and finance.
