Is intolerance impacting businesses in India?
In a country where religious polarization is rising, are businesses beginning to face the heat?
In the backdrop of an India where religious polarization is rising, are businesses beginning to face the heat?
Recent instances in the country have highlighted sharp contrasts in the way brands have reacted to a changing social atmosphere. A popular jewellery brand pulled its advertisement featuring an interfaith couple after a right-wing backlash on social media, while some other big businesses announced that they won’t advertise anymore on news channels that, according to them, spread toxic content.
But is all this hurting business sentiment, and India’s image on an international platform as an investor-friendly market?
In this edition of WorklifeIndia, we discuss how intolerance is affecting India’s business community.
Presenter: Devina Gupta
Contributors: Dr Mukund Govind Rajan, former brand custodian, Tata Group, chairman, ECube Investment Advisors; Narayan Sundararaman, head of marketing, Bajaj Auto Ltd; Ronita Mitra, founder, Brand Eagle Consulting
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- Fri 30 Oct 2020 15:32GMTΒι¶ΉΤΌΕΔ World Service South Asia & East Asia only
- Sat 31 Oct 2020 11:32GMTΒι¶ΉΤΌΕΔ World Service South Asia & Europe and the Middle East only
- Sun 1 Nov 2020 10:06GMTΒι¶ΉΤΌΕΔ World Service except East Asia, Europe and the Middle East & South Asia
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WorklifeIndia
Live from Delhi, WorklifeIndia reflects on money, work, family, business and finance.
