Million Dollar Mouths
The people who decide how your food tastes
Who gets to decide what our food tastes like - and what gives them the authority to do so?
Emily Thomas meets three people who are employed by the food industry to choose how processed food should taste. One of them has had his tongue insured for over one million dollars. All of them can identify complex flavour combinations with a single bite. They even speak in their own language...sometimes.
So whatβs it like to have such an enhanced sense of flavour? When you can smell someone else's meal in a restaurant from several tables away, is it a blessing or a curse? Do meals shared with βnormalβ people ever become too prosaic to bear? And how can all of us learn to perceive more flavour in our food?
Sebastian Michaelis drops by for a carefully curated cup of tea. Heβs a master tea taster for Tata Global Beverages in London. The company considers its tasters so important that they are asked not to ever be on the same plane.
Later weβre joined by Sarah Masoni, who has been said to have βa million dollar palateβ. She is Product and Process Development Director at the Food Innovation Center of Oregon State University. She discusses the flavour trade with Danny Kite, who has been a βflavouristβ for almost half a century. He works at TasteTech, a 'flavour house' which manufactures flavourings and ingredients for the global food industry.
(Photo: A man sips tea from a spoon. Credit: ΒιΆΉΤΌΕΔ)
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Clips
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How to be a master of tea: Tasting like a professional
Duration: 01:59
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Secrets of a master taster: How to make the perfect cup of tea
Duration: 01:24
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We invented our own tasting language for tea
Duration: 03:45
Broadcasts
- Thu 22 Nov 2018 03:32GMTΒιΆΉΤΌΕΔ World Service Online, UK DAB/Freeview, Europe and the Middle East & West and Central Africa only
- Thu 22 Nov 2018 05:32GMTΒιΆΉΤΌΕΔ World Service Americas and the Caribbean, Australasia, South Asia & East Asia only
- Thu 22 Nov 2018 11:32GMTΒιΆΉΤΌΕΔ World Service except West and Central Africa
- Thu 22 Nov 2018 18:32GMTΒιΆΉΤΌΕΔ World Service Australasia
- Thu 22 Nov 2018 21:32GMTΒιΆΉΤΌΕΔ World Service East and Southern Africa & West and Central Africa only
- Thu 22 Nov 2018 23:32GMTΒιΆΉΤΌΕΔ World Service except East and Southern Africa & West and Central Africa
- Sun 25 Nov 2018 08:32GMTΒιΆΉΤΌΕΔ World Service
Food Chain highlights
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The Food Chain
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