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What is farmwashing at supermarkets?

Vet Dr James Greenwood investigates β€œfarmwashing”, a practice that sees supermarkets label imported products from overseas to make them look like they’re from local famers.

To watch this with subtitles, got to ΒιΆΉΤΌΕΔ iPlayer and search for Morning Live from 05/11/24.

In response to this film, Tesco told us that the names of its brands represent the quality specifications they contain, and that all packaging clearly displays the country of origin.

Tesco says it is proud to be British agriculture’s biggest customer, supporting thousands of British farmers providing quality, affordable produce year-round.

It says it is the biggest buyer of British blueberries, and tries to source from the UK when in season.

Release date:

10 months left to watch

Duration:

7 minutes