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Portion distortion: How the food industry convinced us to upsize
Serving sizes have increased dramatically in recent decades. It’s happened so subtly that many of us simply don't realise, but it’s having a serious impact on our health and our planet. So, how can we reverse it?
Pierre Chandon is the L'OrΓ©al Chaired Professor of Marketing, Innovation and Creativity at INSEAD in France, and the Director of the INSEAD-Sorbonne University Behavioural Lab. He explains why portion sizes have become so large and what we can do about it.
(Photo shows: Two different sized portions of pasta. Credit: Getty Images)
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