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Sneakernomics Episodes

  1. The soundtrack to the Sneakernomics podcast

    Big tunes from Run DMC, A Tribe Called Quest, The Notorious B.I.G, Jimi Hendrix & more!

  2. Welcome to Sneakernomics

    The battle to be the world's biggest sports brand.

  3. 9. Footnotes

    Our story goes full circle as two shoe-making brothers light the path for the future.

  4. 8. Nobody Remembers Number Two

    How the Battle of the Brands reaches new heights in the 1980s.

  5. 7. The Cri de Coeur

    How trainers leapt from sport to street in the UK and, in Oregon, the end of an era.

  6. 6. Kingmaker

    How money began to pour into sport and how the brands were right there when it happened.

  7. 5. The Birth of Cool

    How celebrity began to change the face of sport, and how boards went from surf to street.

  8. 4. A Fistful of Shoes

    How the shoe wars and the Dassler family rivalry reached their peak in Mexico 1968.

  9. 3. The Committee of Sleep

    How an Oregon track coach ignited the running boom in America.

  10. 2. Dassler vs. Dassler

    How two shoe-making brothers played a part in altering German history.

  11. 1. The Town of Bent Necks

    The sibling rivalry that spawned two of the world's biggest sports brands.