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In the latest of our reports on 100 interesting parliamentary seats, Today's Matthew Price visited neighbouring constituencies Great Grimsby and Cleethorpes to find out why the incumbent parties risk losing the seats to UKIP.

In Grimsby, market trader Joe Clarke, a lifelong Labour voter felt UKIP are more in touch with voters.

"The National Health Service is creaking at its foundations, part of the problem is immigration; it's ruining the whole fabric of the country," he said.

In next door Cleethorpes, Eurosceptic Conservative MP Martin Vickers dismissed the threat of UKIP.

"Many of the sentiments that people who support UKIP tell me I can go along with, but UKIP can't deliver them," he said.