Whisky Galore No More?
Pressures are piling on the Scotch whisky industry, from dwindling sales and the threat of US tariffs to changing drinking habits. How will Scotland's largest food export cope?
The Scotch whisky industry is facing growing pressure, both domestically and internationally.
The golden elixir accounts for over 70% of Scotland's food and drink exports, and is a major tourist draw across the country. But with increasing production costs, changing drinking habits, and a challenging international market, have the good times run dry?
Kirsty Wark visits the makers and sellers of Scotland's national drink, investigates the concern of whisky lochs, and asks "what is the future of the dram?"
Presented by Kirsty Wark
Produced by Emily Esson
A Βι¶ΉΤΌΕΔ Audio Scotland production.
On radio
Broadcasts
- Sun 29 Dec 2024 13:30Βι¶ΉΤΌΕΔ Radio 4
- Mon 30 Dec 2024 16:00Βι¶ΉΤΌΕΔ Radio 4