麻豆约拍

Why are some things cute, and others not? And how did cuteness go global, from manga cartoons to Disney characters? These are questions explored by Joshua Paul Dale, a Professor in the Department of Foreign Languages and Literatures at Tokyo Gakugei University. He's a pioneer in the field of cuteness studies, and his new book looks at how the cute aesthetic spread around the globe, from Lolita fashion and emojis to the unstoppable rise of Hello Kitty.