麻豆约拍

Back up to: Marketing: Hacking the Unconscious

1. The Power of Shame

   Exploring the psychology underlying the greatest marketing campaigns in history.
2. Food Tubs, Facebook and Fetishes

   How brands harness the power of social proofing.
3. Aids: Transforming Ignorance

   How the 1987 AIDS campaign 'Don't Die of Ignorance' transformed social attitudes.
4. From Big Posters to Big Data

   From 'Mad Men' to 'Math Men'. What does Big Data mean for the future of marketing?
5. Selling a Philosophy

   How three words transformed a mundane sports good into an entire philosophy.
6. From Ads to Art

   Can marketing move beyond mere copy and be considered genuine art?
7. Diamonds and the Peacock's Tail

   The ad slogan that changed our culture, and the psychology that still powers it.
8. A Campaign for 'Real' Women?

   Advertising's attempts to modernise its often harmful portrayal of female beauty.
9. The Allure of Altruism

   Why we are driven to donate, and how charities can benefit from marketing's insight.
10. A Serpent in the Garden

    Marketing faith and idealism, from Coca-Cola's 'Hilltop' to contemporary Islamic branding.
11. The Power of Shame

    How marketing harnesses our sense of guilt and shame.
12. From Ads to Art

    Can marketing move beyond mere copy and be considered genuine art?