Marketing: Hacking the Unconscious Episodes Available now
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The Power of Shame—Series 1
Exploring the psychology underlying the greatest marketing campaigns in history.
Food Tubs, Facebook and Fetishes—Series 1
How brands harness the power of social proofing.
Aids: Transforming Ignorance—Series 1
How the 1987 AIDS campaign 'Don't Die of Ignorance' transformed social attitudes.
From Big Posters to Big Data—Series 1
From 'Mad Men' to 'Math Men'. What does Big Data mean for the future of marketing?
Selling a Philosophy—Series 1
How three words transformed a mundane sports good into an entire philosophy.
From Ads to Art—Series 1
Can marketing move beyond mere copy and be considered genuine art?
Diamonds and the Peacock's Tail—Series 1
The ad slogan that changed our culture, and the psychology that still powers it.
A Campaign for 'Real' Women?—Series 1
Advertising's attempts to modernise its often harmful portrayal of female beauty.
The Allure of Altruism—Series 1
Why we are driven to donate, and how charities can benefit from marketing's insight.
A Serpent in the Garden—Series 1
Marketing faith and idealism, from Coca-Cola's 'Hilltop' to contemporary Islamic branding.
