The Blame Game
Five films looking at body image. The Blame Game investigates why companies usually use super skinny, super tall, super young white girls in their marketing campaigns.
Amber Jane Butchart, a professional fashion and beauty analyst, and Raphael Babalola, who runs a healthy lifestyle company, investigate why companies usually use super skinny, super tall, super young white girls in their marketing campaigns.
The programme looks at what size 'real' women are and reveals that men actually like women in all shapes, sizes and colours. Amber and Raphael look at new research that suggests women would still spend money on clothing if advertisers used 'real-sized' models.
So who is to blame for the promotion of non-diverse, over-airbrushed images that can make people feel inadequate?
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Fashion and beauty industry influences on advertising
Duration: 06:52
Credits
Role | Contributor |
---|---|
Presenter | Amber Jane Butchart |
Presenter | Raphael Babalola |
Broadcasts
- Tue 27 Nov 2012 03:55
- Fri 7 Dec 2012 05:00
- Tue 19 Feb 2013 04:45
- Fri 24 May 2013 03:55
- Fri 5 Jul 2013 04:00
- Thu 24 Oct 2013 04:25
- Tue 3 Dec 2013 03:50
- Fri 28 Feb 2014 04:00
- Thu 10 Jul 2014 04:00
- Thu 4 Dec 2014 04:30