04/03/2010
Evan Davis is joined by a panel of top executives to discuss the power of advertising. They also debate whether the pace of business life has sped up.
Evan Davis asks his panel of top business guests whether the pace of business life has sped up. They also discuss the power of advertising; is it true that the more you spend the more you get?
Evan is joined by the chief executive of WPP Sir Martin Sorrell, chairman of Interbrand Rita Clifton and managing partner of private equity firm ISIS Wol Kolade.
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Clips
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My Bottom Line: Rita Clifton
Duration: 01:40
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My Bottom Line: Martin Sorrell
Duration: 00:44
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My Bottom Line: Wol Kolade
Duration: 00:55
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Private equity 'too short term' - Sir Martin Sorrell
Duration: 04:30
Broadcasts
- Thu 4 Mar 2010 20:30Βι¶ΉΤΌΕΔ Radio 4
- Sat 6 Mar 2010 17:30Βι¶ΉΤΌΕΔ Radio 4
- Tue 9 Mar 2010 12:32Βι¶ΉΤΌΕΔ World Service Online
- Tue 9 Mar 2010 16:32Βι¶ΉΤΌΕΔ World Service Online
- Tue 9 Mar 2010 23:32Βι¶ΉΤΌΕΔ World Service Online
- Wed 10 Mar 2010 04:32Βι¶ΉΤΌΕΔ World Service Online
Podcast
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The Bottom Line
The definitive business podcast from the Βι¶ΉΤΌΕΔ. Hosted by Evan Davis.