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Â鶹ԼÅÄ Lifeline Appeal Privacy Notice (see below for Terms and Conditions)

Your trust is very important to us. This means the Â鶹ԼÅÄ is committed to protecting the privacy and security of your personal data. It is important that you read this notice so that you are aware of how and why we are using such personal data. This privacy notice describes how we collect and use personal data about you during and after your relationship with us, in accordance with data protection law.

Why are we doing this and how can you participate?
Â鶹ԼÅÄ Lifeline has helped raise money for hundreds of charities across the UK and abroad for over 25 years.

Each month Â鶹ԼÅÄ Lifeline makes an appeal on behalf of a different charity and a different keyword will be published, specific to that charity. Donations can be made by texting the keyword to one of our published short codes.

To text a donation to a charity you need to be 16 years old or older. All donors must obtain permission from the bill payer before sending a text message

What personal data will the Â鶹ԼÅÄ collect?
The Â鶹ԼÅÄ will collect and process the following personal data about you in order to process you donation:
• Your mobile number

Who is the Data Controller?
The Â鶹ԼÅÄ is the “data controller” of your personal data. This means that the Â鶹ԼÅÄ decides what your personal data is used for, and the ways in which it is processed. For the avoidance of doubt, your personal data will be collected and processed solely for the purposes set out in this privacy notice. As the data controller, the Â鶹ԼÅÄ has the responsibility to comply, and to demonstrate compliance with, data protection law.

Lawful basis for processing your personal data
The lawful basis on which the Â鶹ԼÅÄ processes your personal data is our legitimate interest. It is in the Â鶹ԼÅÄ’s legitimate interest to assist charities in receiving donations. We have carefully considered the impact on you and will not use your personal data where the impact overrides our interests.

We also have a legal obligation to process the personal data of the donors to comply with relevant regulations.

Sharing your personal data
The Â鶹ԼÅÄ works with our approved third-party providers who help us to provide some of our services. These partners only use your personal data on behalf of the Â鶹ԼÅÄ and not independently of the Â鶹ԼÅÄ.

We may share personal data with a third party where required or permitted by law.

Retaining your personal data
The Â鶹ԼÅÄ will retain your personal data for a period of two (2) years following collection for legal and audit purposes after which time it will be deleted

Your personal data will be stored in the UK and the European Economic Area (EEA).

Your rights and more information
You have rights under data protection law:
• You can request a copy of the personal data the Â鶹ԼÅÄ stores about you.
• You have the right to request that we rectify any inaccurate or incomplete personal data that we hold about you.
• You have the right to ask for the personal data we collect about you to be deleted, however there are limitations and exceptions to this right which may entitle the Â鶹ԼÅÄ to refuse your request.
• In certain circumstances you have the right to restrict the processing of your personal data, or to object to the processing of your personal data.
• You have the right to ask that we transfer the personal data to you or to another organisation, in certain circumstances.

You can contact our, Data Protection Officer if you have questions or you wish to find out more details about your rights, please visit the Â鶹ԼÅÄ’s Privacy and Cookies Policy at .

If you have a concern about the way the Â鶹ԼÅÄ has handled your personal data, you can raise your concern with the supervisory authority in the UK, the Information Commissioner’s Office (ICO) .

Updating this privacy notice
We will revise the privacy notice if there are significant changes to how we use your personal data.

Terms & Conditions
1. You can donate to this month's Lifeline Appeal charity ("the Charity") by texting a keyword to a specific short code, both of which are published as part of the broadcast and online. If you text the keyword to 70121 your support will result in a £10, £20 or £30 donation to the Charity for each text message that you send. If you text a specific keyword to 70120 your support will result in a £10, £20 or £30 donation to the Charity for each text message that you send. In addition to each £10, £20 or £30 donation, you will incur your standard network message charge (based on your service provider rates) for each message that you send to a short code. Please note that you can only donate from a UK mobile and you cannot use this service from a mobile number in the Channel Islands or the Isle of Man.

2. If you are a customer of one of the UK mobile network operators listed below, 100% of your £10/£20/£30 text donation will be passed to the Charity:
 3
 EE
 O2
 Sky
 Virgin Mobile
 Vodafone
HM Treasury have confirmed that no VAT is charged on these donations to the Charity.

3. The Â鶹ԼÅÄ Lifeline text donation service will be available between 5th June 2023 and 5th June 2025. Each month, Lifeline makes an appeal on behalf of a different charity and allocates a dedicated keyword and short code for that appeal which will be published each month. The dates and times between which you can make a donation to the Charity will be published on its specific Lifeline webpage. Please be aware that if you text the short code with the keyword outside of the Charity's campaign window, and you receive a “confirmation of donation” text message, then you will have successfully donated to the specific Â鶹ԼÅÄ Lifeline Charity broadcast at the time you send the specific keyword to a short code.
4. Please ensure you spell the keyword carefully and send your text message to the correct short code, 70121 to donate £10, £20 or £30 and 70120 to donate £10, £20 or £30.
5. When donating £20, you will receive two text message replies, and when donating £30 you will receive three text messages replies each charging £10 per reply, except for Vodafone and EE customers, who will receive one reply text message to confirm the success of the donation. It may take some time for you to receive a reply message. Please wait until you receive it as any repeat text messages sent may result in repeat donations. You can donate;
• up to 4 times per day (£40) to the Charity using the 70121 and 70120 short codes (donating £10 each time),
• You can donate twice a day (£40) to the Charity using the 70121 and 70120 short codes (donating £20 each time); and
• once per day to the Charity using the 70121 and 70120 short codes (donating £30)

Any donations made within the published donation period for the Charity which exceed these limits will be charged at your standard network rate only and will not result in a further donation.
6. If the keyword and / or short code are not entered correctly, you may not receive a reply but you may still be charged a standard network message charge to send a text message. Please ensure you spell the Keyword correctly and send your text message to the correct Short Code, however, if the Â鶹ԼÅÄ (acting through Fonix Mobile PLC), acting reasonably, believe you are trying to donate, a donation will still be taken even if you entered the Keyword incorrectly. Alternatively, we may instead send you a message to let you know that your donation has failed, you will not be charged the cost of a donation to the Charity. However, if you receive a text message confirming that your donation has been successful, whether you donated within or outside of a specific campaign window, you will have been charged the price of your donation (£10, £20 or £30 if sending a text message to 70121 or £10, £20 or £30 if sending a text message to 70120), plus a standard network message charge.
7. All donors must obtain permission from the bill payer before sending a text message. If you are under 16 years of age, you must have the permission of your parent, carer or guardian before sending a text donation to the Charity.
8. If you would like to contribute a different sum to the Charity, you can find other ways to donate through the Lifeline website. On the website, you will also find details of other ways of getting involved and learn more about the work of the Charity, past appeals made by Lifeline and Â鶹ԼÅÄ Charity Appeals. All donations to the Charity, including donations made via the donation text messages, are non-refundable.
9. The Charity, the Â鶹ԼÅÄ, Fonix Mobile plc, and their sub-contractors, subsidiaries and/or agencies cannot accept any responsibility whatsoever for any technical failure or malfunction or any other problem with any telephone network or line, system, server, provider or otherwise which may result in any text being lost or not properly received.
10. The charity text donation service is provided Fonix Mobile plc. If you have any queries regarding the service, please contact Fonix at the following email address: care@fonix.com or write to Fonix Mobile Plc, 23 Heddon Street, London, W1B 4BQ or call on the following Helpline Number: 0208 114 7001 (Monday to Friday 9:00 - 17:30, standard geographic charges from landlines and mobiles will apply).
11. The Charity is registered and further information for each charity selected can be found on the Lifeline homepage.
12. The Â鶹ԼÅÄ reserve the right to change these terms and conditions at any time. Any updates will be posted on the Â鶹ԼÅÄ Lifeline website so please check back regularly. The governing law is that of England and Wales.