Voting Info
These Terms were updated as of 26th September 2024 and apply only to the 2024 series of Strictly Come Dancing.
Please note you cannot vote from this page. When the vote opens, head to the Strictly homepage.
Where to vote online
When the vote is open, shimmy over to the Strictly homepage. You’ll find the vote at the top of the page. But remember, the page you're currently reading just provides the instructions - it's not the voting page and you cannot cast your vote from here.
You can vote online at www.bbc.co.uk/strictly or by scanning our QR code below which will take you directly to the vote page. The QR code will be displayed on screen during the show with all other voting information. You can use your mobile, tablet or computer to access the QR code.
When the QR code is displayed on your TV during the show using your device, open your camera and hover over the QR code for a couple of seconds. This should take you straight through to Strictly vote. If you cannot get the QR code to work, you can still access the online vote in the usual way by visiting .
This year we are trialling a Navilens wrapper around the QR code. The central code is readable by any device that can scan QR codes. The wrapper is readable by Navilens apps and help those with visual impairments identify onscreen QR codes as well as scanning them faster, at a distance and at wide angles from the TV screen.
For more info see our Voting FAQs.
1. Get ready to vote
Before you can vote, you need to be signed in with your Βι¶ΉΤΌΕΔ account. If you're a Strictly superfan and voted online last year, then provided you're using the same device, you should still be signed in and ready to vote! If you've never voted online before then you'll need to register for a Βι¶ΉΤΌΕΔ account in order to vote or, if you already have an account but haven’t visited the Βι¶ΉΤΌΕΔ in a while, you may need to sign in again before you vote for the first time.
Already have a Βι¶ΉΤΌΕΔ account?
You can sign-in directly from the during the show. Alternatively, you can sign-in any time at .
Don’t have an account?
You can register from the during the show, or any time at .
Top tips:
- If you sign-in from the vote on the you’ll be taken to the sign-in page. Once completed, click ‘Continue’ and you will be returned to the vote automatically.
- You only need to register once and you will stay signed in on the device you registered with unless you choose to sign out.
Make sure you’re registered, signed-in and ready in plenty of time before the vote opens... or you’ll have Craig to answer to!
2. Vote
When the vote is open, it will appear at the top of the . If you can’t see it, try refreshing the page.
The couples will be listed in alphabetical order.
To cast your votes, select your favourite dancing duo by clicking the ‘plus (+)’ icon next to their name so that a ‘1’ appears in the box between the ‘plus (+)’ and ‘minus (-)’ buttons. You can allocate all your permitted votes the same time by clicking the ‘+’ button again for another couple or the same couple you have already allocated a vote to. If you want to remove your vote from any couple, just use the ‘-’ button next to their name.
3. Click 'Submit X Votes'
Once you’ve allocated all your votes you won’t be able to press the ‘+’ button anymore. If you’re happy with how your votes are allocated then click ‘Submit X Votes’ at the bottom. The button will confirm how many votes you will be submitting in one go eg. ‘Submit 3 votes’. You can now cast all your votes at once, or cast them one at a time as you did last year. Once you have submitted your vote or votes it cannot be changed.
4. Vote again
If you have submitted all your votes in one go then you won’t be able to vote again. If you have chosen to vote one at a time or in multiple submissions then you can use the ‘VOTE AGAIN’ button, as you did last year, to cast your remaining votes until the button has disappeared and you have reached the maximum number of votes.
Voting by phone
If you don’t want to vote online you can still vote by phone. The phone numbers will be given out in the show and be made available on the whilst the vote is open.
The FINAL!
In the Final, our superstar couples will be dancing more than once so don’t forget to wait to vote until you’ve seen all their spectacular routines, as once your votes are gone, they’re gone!
Strictly Come Dancing 2024 - Terms and Conditions
How You Can Vote
Voting is by telephone or via the website only.
Telephone Vote: Voters in the UK can choose either to call from their landline using the long (11-digit) number for the couple/s of their choice or from their mobile phones using the short (7-digit) number for the couple/s of their choice. Please note that callers from the Channel Islands and Isle of Man should call from their landlines using the long (11-digit) number to avoid higher mobile charges, as the short (7-digit) numbers are not available in the Channel Islands or the Isle of Man for reasons outside of the Βι¶ΉΤΌΕΔ’s control.
Please do not attempt to vote by calling a 7-digit short number from a landline.
The numbers to vote for each couple will be given out during the live shows.
Vote lines are opened and closed at the times specified on the programme. Please do not call before the lines open or after the lines have closed as your vote will not be counted. Please be aware voting times may change.
Calls to the long (11-digit) number from landlines and mobiles cost 15p plus your network’s access charge. To vote from your mobile in the UK, please call the short (7-digit) number announced for your chosen couple. Calls from mobiles to the short (7-digit) number cost 15p per vote and should cost less than calling the long (11-digit) number from your mobile so please, if you can, dial the short (7-digit) number from your mobile. You cannot text and you cannot dial the short (7-digit) number from a landline.
Online Vote: Viewers in the UK (including Channel Islands and Isle of Man) will also be able to vote online by accessing the following link Viewers who wish to vote online will need to sign in to a Βι¶ΉΤΌΕΔ account at . If you do not have a Βι¶ΉΤΌΕΔ account, you can register for one for free at . If you have any trouble registering or signing in, you can visit the help pages at . The online vote will be open during the same period as the telephone lines. Please check your broadband or mobile contract to check the cost of using data services.
The results of the telephone vote and the online vote will be aggregated prior to any announcements.
If you are watching Strictly Come Dancing 2024 on Βι¶ΉΤΌΕΔ iPlayer, following through a website or any other time shift, catch up or on demand service you should not vote since the lines and online vote may have closed.
Judges Scoring and Combination with the Public Vote:
On the shows where the judges’ scores are combined with the public vote, a leader board will be displayed ranking all the couples by total score, highest at the top. These ranks are converted into points, with the highest scoring couple ranked first receiving a number of points equal to the number of couples. For example the couple with the highest combined judges scores when only 6 couples are left competing will receive 6 points, the second placed couple will receive 5 points and so on.
When there are couples with the same rank (they all received the same combined scores from the judges) they all receive the same points based on that rank and the next lower scoring couple receive points equivalent to that score minus 1. For example, if there are 6 couples remaining, with three joint second place couples, those 3 couples will receive 5 points. The fifth placed couple will receive 4 points and the couple at the bottom of the leader board will receive 3 points.
The Public vote is independently verified once it has closed and the ranking of the couples by public vote is converted to points allocated to each couple in the same way as for the judges’ scores. Ties are dealt with in the same way. The points from the judges’ scores and the public vote are added together and a new combined ranking created.
In the event of a tie in the combined ranking the number of public votes for each couple will resolve the tie (the couples will be placed in order of the public votes received – highest first).
In the very unlikely event that there is a tie in the judges' scores and the public vote, the scores from Head Judge Shirley Ballas will resolve the tie (the couples will be placed in order of the scores received from Shirley – highest first). In the extremely unlikely event of a tie remaining, Shirley will have final decision on breaking the tie.
Privacy Notice
Your trust is very important to us. This means the Βι¶ΉΤΌΕΔ is committed to protecting the privacy and security of your personal data. It is important that you read this notice so that you are aware of how and why we are using such personal data. This privacy notice describes how we collect and use personal data about you during and after your relationship with us, in accordance with data protection law.
Additional information can be found in the Βι¶ΉΤΌΕΔ’s Privacy and Cookies Policy. If there are any inconsistencies between the Βι¶ΉΤΌΕΔ Privacy and Cookies Policy and this notice, this notice shall prevail.
Why are we doing this and how can you participate?
The Βι¶ΉΤΌΕΔ is giving you the chance to vote for your favourite couples in Strictly Come Dancing 2024. The Βι¶ΉΤΌΕΔ uses your personal data to tally the votes and to ensure we meet regulatory compliance requirements when running our votes. This personal data is processed in order to provide a robust and reliable vote result to the Βι¶ΉΤΌΕΔ (this will include counting as well as checking for irregularities and, if necessary, for the processing of refunds).
What personal data will the Βι¶ΉΤΌΕΔ collect and how will we use it?
The Βι¶ΉΤΌΕΔ will collect and process the following personal data about you when you vote via telephone:
- Telephone number
- Your voting choice
The Βι¶ΉΤΌΕΔ will collect and process the following personal data about you when you vote via online voting:
- Βι¶ΉΤΌΕΔ Account details
- Your voting choice
- IP address
- Age category
- Geographic location
When voting online, the Βι¶ΉΤΌΕΔ will collect the votes via a platform used by the Βι¶ΉΤΌΕΔ.
Who is the Data Controller?
The Βι¶ΉΤΌΕΔ is the “Data Controller” of your personal data. This means that the Βι¶ΉΤΌΕΔ decides what your personal data is used for, and the ways in which it is processed. For the avoidance of doubt, your personal data will be collected and processed solely for the purposes set out in this privacy notice. As the Data Controller, the Βι¶ΉΤΌΕΔ has the responsibility to comply, and to demonstrate compliance with, data protection law.
Lawful basis for processing your personal data
The lawful basis on which the Βι¶ΉΤΌΕΔ processes the personal data is the performance of its public task. The Βι¶ΉΤΌΕΔ’s role is to act in the public interest and to serve all audiences with content which informs, educates and entertains. We believe that facilitating voting for our audience; both those who actively vote and those that watch the content based on those results yields a richer and more engaging content.
Sharing your personal data
The Βι¶ΉΤΌΕΔ works with our approved third-party providers who help us to provide some of our services. These partners only use your personal data on behalf of the Βι¶ΉΤΌΕΔ and not independently of the Βι¶ΉΤΌΕΔ. We use an online and telephone voting platform to collect your votes.
We may share personal data with a third party where required or permitted by law.
Retaining your personal data
The Βι¶ΉΤΌΕΔ will retain your personal data for a period of two (2) years for auditing and compliance purposes after which it will be deleted.
Your personal data will be stored in the UK and the EEA.
Your rights and more information
You have rights under data protection law:
• You can request a copy of the personal data the Βι¶ΉΤΌΕΔ stores about you.
• You have the right to request that we rectify any inaccurate or incomplete personal data that we hold about you.
• You have the right to ask for the personal data we collect about you to be deleted, however there are limitations and exceptions to this right which may entitle the Βι¶ΉΤΌΕΔ to refuse your request.
• In certain circumstances you have the right to restrict the processing of your personal data, or to object to the processing of your personal data.
• You have the right to ask that we transfer the personal data to you or to another organisation, in certain circumstances.
You can contact our, if you have questions or you wish to find out more details about your rights, please visit the Βι¶ΉΤΌΕΔ’s Privacy and Cookies Policy at .
If you have a concern about the way the Βι¶ΉΤΌΕΔ has handled your personal data, you can raise your concern with the supervisory authority in the UK, the Information Commissioner’s Office (ICO) .
Updating this privacy notice
We will revise the privacy notice if there are significant changes to how we use your personal data.
Terms and Conditions
Telephone voters must obtain permission from the bill payer before voting and those under the age of 16 should obtain parent/guardian consent before voting. Make sure you carefully dial only the number of the couple/s you wish to vote for.
Votes are only open to individuals as consumers from the UK, and not to any agencies, businesses and/or companies.
Please note that if you are directly connected in any way with the production of the programme or the provision of telephony or online voting services to the programme you are not eligible to vote.
Please note that you cannot vote by email, red button or text.
The Βι¶ΉΤΌΕΔ reserves the right to disqualify votes if it has reasonable grounds to suspect that fraudulent voting has occurred or if it considers there has been any deliberate attempt to manipulate the result. The Βι¶ΉΤΌΕΔ can only guarantee that votes individually entered directly through the telephone numbers promoted on the show and those registered through the site will count.
There are a number of contingencies which could occur during or before each show, as with any other live television programme. Contingencies cover withdrawal of any celebrity, professional dancer or judge for health reasons or other unforeseen circumstances or outside the control of the Βι¶ΉΤΌΕΔ. The remedial actions may include, but not be limited to, changing the format of the show, including, removing, substituting or adding acts and/or judges; and cancelling, suspending or altering voting or one of the voting methods at any time. In the event of any celebrity leaving the competition, the Βι¶ΉΤΌΕΔ will decide on contingency plans as it deems necessary and appropriate to the circumstances.
The Βι¶ΉΤΌΕΔ, its sub-contractors, subsidiaries and/or agencies cannot accept any responsibility whatsoever for: (i) any technical failure or malfunction or any other problem with any telephone network or line, system, server, provider or otherwise which may result in any vote not being properly registered or recorded; and (ii) any celebrity, dancer or judge leaving the show for any reason.
The voting for each show is verified by an independent verification service.
These terms and conditions are governed by the law of England and Wales.
This vote complies with the Βι¶ΉΤΌΕΔ's Code of Conduct for Competitions and Votes: Βι¶ΉΤΌΕΔ Code of Conduct for Voting. Voters are subject to the Βι¶ΉΤΌΕΔ Privacy Policy and Βι¶ΉΤΌΕΔ online . Click the link for more information on how the Βι¶ΉΤΌΕΔ uses cookies.
Voting FAQs
QR Code
You can vote online at or by scanning our QR code, which will take you directly to the vote page. The QR code will be displayed on screen during the show with all other voting information. You can use your mobile, tablet or computer to access the QR code.
When the QR code is displayed on your TV during the show using your device, open your camera and hover over the QR code for a couple of seconds. This should take you straight through to Strictly vote. If you cannot get the code to work, you can still access the online vote in the usual way by visiting .
Please ensure your device is up to date with the latest security and that you are using the device’s built in camera or a QR code scanner from a trusted source. You will never be asked by the Βι¶ΉΤΌΕΔ to pay to sign up or register for a voting service.
This year as we increase the accessibility of our live programmes to all audiences we are trialling a colourful wrap banner to the QR code. The Navilens banner is recognisable by Navilens’ apps which may assist those in the audience with visual impairments. It identifies there is an onscreen QR code and makes the code easier to scan at distance or wide angles.
The ‘traditional’ core QR code remains scannable by all those with smartphones enabled with QR code scanning and doesn’t require the Navilens app.
For more information please visit https://www.rnib.org.uk/living-with-sight-loss/assistive-aids-and-technology/navigation-and-communication/navilens/
(The Βι¶ΉΤΌΕΔ is not responsible for the management or content of this or any other third party website.)
General
Why are Voting Figures for Strictly not published?
We invite you to vote for the dancers that you liked best, based on their performance in each show and during the series. Releasing voting figures could affect the way that people vote, and also have an impact on the participants. We therefore do not disclose the exact voting figures.
Although the Βι¶ΉΤΌΕΔ is subject to the Freedom of Information Act, information which is closely connected to our programme-making is not covered by the Act. The Information Commissioner, who regulates the Act, has confirmed that information about public voting is not covered. We are therefore not required to disclose the voting figures under the Act.
Who can I contact if I need assistance / have further questions?
Βι¶ΉΤΌΕΔ Helpline: 0370 010 0222 (standard geographic charges from landlines and mobiles will apply).
Why can’t I vote outside the UK, the Channel Islands or the Isle of Man?
No method of voting offered is available outside of the UK, the Channel Islands and the Isle of Man.
Can I vote via social networking?
No, you can only vote on the website bbc.co.uk/strictly or by phone.
Will my votes to (x couple) be only counted from one entry method? I.e. MSDC
No, all votes will be counted.
Does the Βι¶ΉΤΌΕΔ receive any revenue from the calls?
No. The Βι¶ΉΤΌΕΔ does not receive any revenue. Revenue from the calls (if any) goes to charity.
Is the vote being independently verified?
Yes.
Online
How do I vote online?
In order to cast your vote, you must sign in to your Βι¶ΉΤΌΕΔ account which you can do here. If you do not already have a Βι¶ΉΤΌΕΔ account you will need to register before you can vote .
Once you have created a Βι¶ΉΤΌΕΔ account you are then ready to go. You are advised to sign in to your Βι¶ΉΤΌΕΔ account before the vote opens.
During the live show the presenter will let you know when the vote has opened. You will then be able to cast your vote online here.
Why is the online vote not displaying properly?
If the vote is not displaying correctly on your device then please try refreshing the page or using a different browser or device.
If you are using an ad-blocker then this may inhibit your ability to cast your vote. If you disable the blocker and refresh the page then you should be able to cast your vote.
Why am I getting a white box where the vote should be displayed?
If you have chosen to disable third party cookies in your browser on any device then you may not be able to vote. After you have signed in or registered your Βι¶ΉΤΌΕΔ account, if you are seeing a white box where the vote should be then you will need to enable third party cookies in your browser on that device or use another browser where you have this already enabled.
Why does the Βι¶ΉΤΌΕΔ think I'm outside the UK?
You must be in the UK to vote online. If you are in the UK but the Βι¶ΉΤΌΕΔ website thinks that you are located outside the UK it may be because you are using a VPN (Virtual Private Network), proxy, or similar service which masks your IP address. Try disabling your VPN and reload to vote.
How many times can I vote online?
You can cast a maximum of 3 votes online per voting window on Strictly Come Dancing except for the Grand Final. Once again, this series you’ll be able to cast all your votes in one submission. You can still vote by casting one vote at a time if you prefer and you don’t have to use all your votes. You will get the same total number of votes whether you choose to submit them at the same time or one by one.
Can I vote using my smart phone or tablet?
You can vote online using your mobile phone, tablet or your home computer. Online votes on different devices using the same Βι¶ΉΤΌΕΔ account details will count towards the maximum number of votes per account. For Strictly Come Dancing 2024 the maximum number of votes per account will be 3 per voting window except from the Grand Final. In the Grand Final you will be able to vote a maximum of 6 times per Βι¶ΉΤΌΕΔ account.
Can I vote via the Βι¶ΉΤΌΕΔ iPlayer app?
You cannot vote via the Βι¶ΉΤΌΕΔ iPlayer app on your Smart TV, tablet or smart phone. Please visit bbc.co.uk/strictly to vote where you may need to sign in again or register to cast a vote.
Why is the ‘Submit X Votes’ button not working?
If you’re trying to vote but the ‘Submit X Votes’ button has turned grey or says ‘Submit 0 votes’ and you’re having trouble submitting your vote, then you might not have correctly selected a vote option. To select your chosen option, click the plus button next to the name of the couple you want to vote for until you see a number in the box that corresponds to the number of votes you’d like to assign that couple. You can use the minus button to remove votes for a couple at any time before you submit your votes. The ‘Submit x votes’ button should now be available to click and submit your vote(s). Once you have submitted your vote(s) you cannot change them. You can submit your votes one at a time or submit multiple votes at once until you have reached the maximum votes allowed for that vote window.
Why do I get the ‘Thank you for voting’ message when I vote on another device or browser?
The Strictly Come Dancing 2024 online vote is capped (see above). If you have already voted the maximum number of times and you go to the vote page on another browser or device and where you are already signed in, or subsequently sign in to your account on the vote page, then you will see the ‘Thank you for voting’ message because you have already cast the maximum number of votes allowed.
Why has the ‘VOTE AGAIN’ button disappeared?
The Strictly Come Dancing online vote is capped and votes can be cast with multiple votes at once, or one vote at a time. After your first vote, if you have any votes remaining, you will see the ‘VOTE AGAIN’ button which will allow you to cast the number of votes you have left. You can repeat this process to cast multiple votes one at a time for different couples or the same couple . Once you have used the maximum number of votes allowed as stated on the vote, the ‘VOTE AGAIN’ button will disappear and you will not be able to cast any further votes until a new vote opens the following week. If you cast all your votes in one submission, you will not see the ‘VOTE AGAIN’ button at all since you’ve already reached the cap.
Why is the vote not working on my version of Internet Explorer or Microsoft Edge?
The default security settings of some Internet Explorer browser versions and some Microsoft Edge browser versions may prevent the vote from displaying on the page correctly. Please use another browser such as Chrome, Firefox or Safari or a different device and visit bbc.co.uk/strictly to cast your vote when it is open.
What if I can't remember the password to my Βι¶ΉΤΌΕΔ account?
If you have a Βι¶ΉΤΌΕΔ account, but can't remember your password, you'll need to reset it. You can find out how to do that here /usingthebbc/account/how-do-i-change-my-password/.
When registering for a Βι¶ΉΤΌΕΔ account what information do I need to give?
This depends on your age. We ask everyone to provide us with your date of birth, gender and a secure password.
For anyone aged 13 and over, we ask users to provide an email address, and let us know if they would like to receive emails about things they’ll love. Your email address lets you reset your password if you forget it. And it means we can get in touch if we need to tell you about something new, like a change to our Terms of Use. For anyone under 13 years old, we ask you to provide a username, but no email, so it’s important you remember it (as well as your password), because we won’t be able to contact you.
If you are 18 years or older, we ask for your postcode, and if you are under 18, we ask for your hometown.
If you previously used to sign in with a username, you'll need to use your email address from now on if you are over 13.
If you previously signed in with Facebook or Google+, we unfortunately do not use these platforms to sign in anymore.
If you haven’t signed in to your account in the last year, then it may have been closed unless you have signed in with an email address. If that’s the case, you will need to register for a Βι¶ΉΤΌΕΔ account again.
Why are you asking for my age, postcode/hometown or gender when I register for a Βι¶ΉΤΌΕΔ account?
We use your age, postcode/hometown and gender to give you relevant local info online and in any email newsletters you sign up for. We also use this information to ensure we are making something for everyone, as part of our public service remit.
Some parts of the Βι¶ΉΤΌΕΔ are only meant for certain ages. We also need to know how old you are to make sure you can use the parts that are meant for you.
Find out more about how we use your data here.
What if I don’t want to register now?
If you decide not to proceed with registering your Βι¶ΉΤΌΕΔ account then unfortunately you will not be able to cast your vote online, however, you can still always vote via phone. Just watch the show for the phone numbers or visit the Strictly website (bbc.co.uk/strictly) whilst the vote is open for the phone vote information.
Why when I click on sign in am I not taken to the sign in page?
If you click on sign in and you are already signed in to your Βι¶ΉΤΌΕΔ account then you will be directed to the Βι¶ΉΤΌΕΔ homepage or you will remain on the same page. That means you are ready to cast your vote once it opens here.
I'm having another problem signing into my account that's not covered here - where can I go for help?
We have a separate page that can answer your questions around signing in to your Βι¶ΉΤΌΕΔ account, and also put you in touch with someone if you are unable to find the answer you need. Visit here.
I don't have an existing Βι¶ΉΤΌΕΔ account, and need to register for one so I can vote, but need help. Where can I go?
We have a separate page that can answer your questions around registering for a new Βι¶ΉΤΌΕΔ account, and also put you in touch with someone if you are unable to find the answer you need. Visit here.
If you have not used your account in a while and have forgotten your password you will need to click on the 'forgotten password' link before the show to allow enough time for a new password to be sent through. This will only be possible if you provided a valid email address when registering.
What exactly is a Βι¶ΉΤΌΕΔ account?
If you have any questions about your Βι¶ΉΤΌΕΔ account you can find some FAQs here which might help.
Why are you asking if I want email updates about more things I’ll love?
You can decide if you want to receive occasional emails to tell you about Βι¶ΉΤΌΕΔ programmes and services or not. It's completely up to you. We may personalise them based on your location and how you use the Βι¶ΉΤΌΕΔ online site, to help you get the most from the Βι¶ΉΤΌΕΔ. Find out more about the emails here. You can also unsubscribe at any time.
Is there a cost to vote online?
No, you will not be charged to vote online by visiting during the live shows. Please check your broadband or mobile contract to check the cost of using data services.
Telephone
I was trying to call for (x couple) and got (x couple) instead.
All voters are asked to dial carefully. The Βι¶ΉΤΌΕΔ has implemented a thorough testing schedule before each show to ensure correct audio is playing on the correct celebrity line. If you have a phone bill you can send us, we can check whether the number you called corresponds with the correct couple audio.
I have been trying to vote, but keep getting the engaged tone.
Because the phone lines are very active throughout the UK when the vote window opens, some callers may experience the engaged tone - especially those in rural/remote areas. We recommend that you call back within a couple of minutes when the traffic through your local exchange would have subsided. Engaged tones are controlled at local telephone exchanges and are something that the Βι¶ΉΤΌΕΔ cannot control. You can also opt to vote online via .
I called but received a dead tone.
If after dialling the first four numbers of the premium rate number you heard a dead tone - then this means that you are premium rate barred and you should check with your telephone service provider about lifting the ban if you wish to vote in Strictly Come Dancing. You can also opt to vote online via .
I tried voting, but couldn't get through. Why?
Given the high volume of viewers and callers that some TV voting shows generate, it is possible for a very large number of people to pick up the phone simultaneously when the onscreen announcement is made. Sometimes this can cause some callers to get an engaged tone for short periods of time immediately after an onscreen announcement; however, any congestion tends to clear quite quickly. You can also opt to vote online via .
Can one couple's number be constantly engaged and another couple's free?
Like all the big shows, Strictly Come Dancing uses a voting system where at least the first eight digits of the phone numbers are the same for all couples, with only the last few digits of the phone number changing depending on who you want to vote for.
As the telephone network only uses the first eight digits in a telephone number to route calls to the voting system, it is impossible for calls for different couples to be treated differently.
Once calls reach the voting system they are answered in turn, on a first-come, first-served basis. Each answering point is instructed to accept votes for all couples; there are no dedicated answering points for individual couples.
This means that your chance of getting through to vote will never depend on the celebrity or couple you wish to vote for.
What are Mobile Short Dial Codes (MSDCs)?
Mobile Short Dial Codes (MSDCs) are the numbers to call (not text) from UK mobile phones where callers are charged a guaranteed fixed price for the call (15p for Strictly Come Dancing voting) regardless of their UK mobile telephone service provider. The MSDC numbers are shorter than a normal telephone number, typically between 5 and 7 digits long.
When MSDCs were introduced calling the premium rate ‘09’ numbers from mobile phones resulted is a large variance in charges, dependent on the UK mobile telephone service provider. MSDCs removed that variance.
Calls to the Strictly Come Dancing ‘09’ numbers, whether from a landline or mobile, cost the caller 15p plus the access charge set by the landline or mobile telephone service provider of the caller. Costs to call the ‘09’ numbers vary across both landline and mobile calls.
The continued use of MSDCs for voting therefore has the advantage that callers from UK mobile phone networks should pay less to vote as no access charge is applied to these calls.
When voting from a UK mobile using a MSDC number you will hear a vote confirmation message in the same way you would when voting by calling a ‘09’ premium rate number from a landline.
How do I vote by MSDC?
Using your UK mobile phone, simply dial the short number shown on screen for your favourite couples, when the vote is open. There is one number allocated to each couple. If you call while the vote is open you will hear a message confirming your vote. If you try to call when the vote is closed you will hear a closed non-chargeable message. You can’t text/SMS to the MSDC.
Why are you offering voting via MSDCs instead of Text Voting?
Text voting cannot be offered for Strictly Come Dancing due to the relatively short periods in which the vote is open and during which the result needs to be provided and verified. There is the risk of potential delays within the mobile networks at busy times which could result in text votes not being received within the period the vote is open. With a phone call, if the exchange is busy you will hear an engaged tone, however with text/SMS you would not know if there is any late delivery of your vote (causing it to not be registered). There are no such potential network delays with MSDCs other than busy tones at local exchange level with heavy traffic.
In addition, call attempts to MSDCs outside of the vote open period, or to numbers no longer in use, are non-chargeable to callers, unlike text where charges may still apply.
The advantage of using telephone calls for voting rather than text voting is that the caller knows at the time of the call that their vote has been counted and also that they have been charged for their vote. They will also know from receiving an engaged tone if they did not get through and that they can then just press redial to try again. The same is not true of text voting as the texter has to wait for a confirmation message back from their mobile telephone service provider which may take some time to arrive or which may not arrive at all.
How much will it cost to vote by MSDC?
Voting on Strictly Come Dancing via a MSDC from UK mobile networks will cost 15p per vote.
Why can't I vote by MSDCs from the Channel Islands and Isle of Man?
The Channel Islands and Isle of Man are covered by separate mobile telephone service providers who do not currently support voting by MSDCs. Viewers in these regions may still be able to vote by dialling the ‘09’ numbers for Strictly Come Dancing couples from their landlines or mobiles at 15p plus their network’s access charge per vote.
Can I call a MSDC from my landline?
No. MSDC voting is only available from mobile phones, if you try to call a MSDC from your landline you will not be connected to the voting service and your vote will not be counted. In a very small number of cases, the landline telephone service provider may route the call to a local destination as it may match a “local” telephone number which may result in a ‘wrong number’ call being made. Such calls would be chargeable if they are answered.
Can I vote by text message to the MSDCs?
No. Strictly Come Dancing voting will be made using telephone call voting only as this offers the caller the benefits of knowing at the time that they place their vote that their vote has been counted and that they have been charged, this would not be true of text votes.
Can I still call the ‘09’ numbers from my mobile?
Yes. It will cost you 15p plus your mobile network’s access charge per vote. The ‘09’ voting numbers should preferably only be called from your landline if you have one. If using your mobile, you should call the MSDC if you can as it will be cheaper at 15p per vote. No access charge is applicable on the MSDCs. If you decide to call the ‘09’ voting numbers from your UK mobile phone then you will hear a non-chargeable message at the start of the call asking you to call the MSDCs instead. If you remain on the line after the message then you will be able to vote for your chosen couple but your UK mobile telephone service provider will charge 15p plus the network’s access charge per call.
Will I receive ‘spam’ / unwanted marketing texts if I vote by MSDC?
No, you should not receive any text messages from Strictly Come Dancing or any other organisation as a result of voting using the MSDCs. The Βι¶ΉΤΌΕΔ does not sell on nor, except if required to do so for legal reasons, supply mobile telephone numbers to any third party. Text spamming is caused by companies sending unsolicited text messages to mobile telephone numbers. The Βι¶ΉΤΌΕΔ in no way supports this practice and takes great care to guard numbers from any unauthorised use. If you receive unwanted text messages from other companies that you are being charged for, you can contact Phone-paid Services Authority, the premium services regulator on 0300 30 300 20 between 9.30am - 5pm Monday to Friday (excluding Bank Holidays, standard geographic charges from landlines and mobiles will apply) or via to report this.
Why can’t I call the MSDC number from my mobile?
There are a small number of UK mobile phone users who are unable to call MSDCs, you should check with your mobile telephone service provider to see if you can lift the calling bar or simply vote by calling the ‘09’ voting numbers using a landline.
Why can’t I call the MSDC number from my “Voice over IP” (VOIP) connection?
Not all UK telephone service providers, including some VOIP operators, allow voting by traditional premium rate ‘09’ numbers. The MSDC numbers are intended only for voting via the UK mobile telephone service providers and so will almost certainly not be supported by the fixed line and VoIP telephone service providers.
Why can’t I vote by MSDCs from outside the UK?
The MSDCs are provided by the UK mobile telephone service providers and are only accessible via these operators. It is also unlikely that calls can be made to MSDCs from UK mobiles when these are outside of the UK, as this would be subject to mobile telephone service providers’ international roaming arrangements with foreign telephone service providers.
Throughout these FAQs “UK mobile phones” means mobile phones provided in the UK under UK contracts by Vodafone, O2, Virgin Media, Sky Mobile, EE and ‘3’.