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Ali Redcliffe played by Lenora Crichlow (Being Human, Sugar Rush)

A talented fashion designer, feisty, impetuous and ambitious, she knows it's going to be tough in the world of fashion for a down-to-earth girl. Despite her training she considers herself a fashion outsider with no connections to the industry. She finds it difficult to trust men ever since the man she loved, Jed Nicholls, left her in pursuit of his career. Ali is the focus of Davina Bailey's personal vendetta, since Ali walked out of her job after a huge row. She refuses to be compromised creatively.

Davina Bailey played by Dervla Kirwan (Doctor Who, Moving On)

Posh, beautiful, brittle, Trustafarian. An okay designer but a fantastic self-publicist. Mentored Ali through her fledging years. Thinks she treated Ali like a sister but was probably more of a monstrous stepsister. Apportions blame to Ali for their fall out. Davina quickly realises that the secret of her success lies in the creative chemistry she had with Ali and is desperate to get that back... An adversary of Marco's.

Marco Keriliak played by Michael Landes (Love Soup, Hotel Babylon)

Unscrupulous, manipulative and devilishly brilliant. He is a whirlwind of energy, ideas, plots and schemes. Ali's business partner, his ambitions for Ali are limitless, but is he really in love with Ali – and, if so, how will he win her affections? Particularly when we begin to realise he has a history with Davina.

Chris played by O-T Fagbenle (Walter's War, Consuming Passion: 100 Years Of Mills And Boon)

Irresistibly charming, gorgeous, self-deprecating. A bike courier, which is a good thing for Ali as she's doesn't want to date anyone in fashion after Jed Nicholls. That is, until Chris becomes a model. He worships Ali but pulls the plug on their relationship when he believes Ali isn't being emotionally honest with him. But then comes back for more...

Alex played by Nick Blood (The Bill)

Ali's flat mate, cute, gay and promiscuous until he meets Orlando. Assistant designer. Neurotic with an obsessive eye for detail. Hates confrontation. Met Ali at Davina's and became best friends – and flatmates. Feels conflicted by Ali's rash decision to leave Davina's and gets caught in the Ali/Davina crossfire where his allegiances to Ali are tested.

Mimi Throckmorton played by Ingrid Oliver (Plus One, The Wrong Door)

Her outward confidence is perhaps protecting a vulnerable soft heart. Fiercely loyal to her friends, voluptuous and sexy but is not regarded as such by industry insiders – she's fashion fat. An opinion she vows to put straight one day. She dreams of being a stylist but it's going to be a hard slow climb... Met Ali at a fashion show that they both gate-crashed. Currently works as a stockist at a leading fashion magazine house, where she comes to the attention of the publisher, Anthony Chatsworth...

Lydia Kane played by Anna Brewster (Anita And Me, The Tudors)

Unspoilt despite being a highly successful model at the peak of her career. Level-headed but loves to party. Her loyalty to the industry is tested when she is the brunt of a paparazzi attack. Looks like a princess but sounds like a navvy. Was Ali's muse at Davina's and is the centre of a tug-of-love between Ali and Davina.

Trish played by Esther Smith

Uber-cool, confident, bright. A wannabe designer, she is the receptionist cum office-gofer at Ali's studio.

Dorota played by Joanna Kanska (The Bill, Casualty)

Polish, maudlin, cynical. Complains endlessly but is technically brilliant, she is the machinist at Ali's studio.

Mitchell Crompton played by Malcolm Sinclair (Foyle's War, Judge John Deed)

He's like a fur – seemingly soft and pleasant, but with carnage and cruelty just below the surface. Revered fashion critic. He is largely responsible for the disastrous reviews following Ali's first show at Fashion Week. He's in cahoots with Davina.

Cast list

• Ali Redcliffe – Lenora Crichlow
• Davina Bailey – Dervla Kirwan
• Marco – Michael Landes
• Chris – O-T Fagbenle
• Alex – Nick Blood
• Mimi – Ingrid Oliver
• Lydia – Anna Brewster
• Dorota – Joanna Kanska
• Trish – Esther Smith
• Mitchell Crompton – Malcolm Sinclair
• Orlando – Vyelle Croom