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Press Releases
New-look bbcpersian.com launched
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In another step toward the upcoming launch of a multimedia service in Farsi, the Βι¶ΉΤΌΕΔ has re-launched the bbcpersian.com website.
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Its improved format, exciting new features and design showcase the best editorial content across Βι¶ΉΤΌΕΔ Persian online and radio – as well as giving a glimpse of the Βι¶ΉΤΌΕΔ's soon to be launched Persian-language television.
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By re-launching bbcpersian.com, the Βι¶ΉΤΌΕΔ enhances this already successful online source of news and information for Persian-speakers, wherever they are.
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Despite having been blocked in Iran since January 2006, bbcpersian.com is one of the most successful Βι¶ΉΤΌΕΔ World Service websites, receiving more than 19 million page impressions every month from users across the world.
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It is one of the leading Persian-language websites in the world in terms of reputation and level of use.
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The Βι¶ΉΤΌΕΔ has improved the design and functionality of the site, tailoring the presentation and localisation of its content for global Persian-speaking audiences.
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In addition to access to the Βι¶ΉΤΌΕΔ Persian radio programming, the revamped website also offers the audiences extensive video content.
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Roberto Belo-Rovella, editorial lead in the re-launch project run by the Βι¶ΉΤΌΕΔ World Service Future Media team, says: "The new-look bbcpersian.com means it's wider, 'cleaner' and easier to use – and re-use.
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"By launching the website in this new attractive format, we are tapping into a huge Persian-speaking online community, be it in Iran, Afghanistan or diaspora audiences, making our content more widely available and more appealing to younger Persian users.
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"In this revamped version, the website will help us better engage with Persian-speaking online communities." Μύ
Head of the Βι¶ΉΤΌΕΔ Persian and Βι¶ΉΤΌΕΔ Pashto service, Andres Ilves, comments: "The new-look website will continue to provide our audiences with 24/7 access to Βι¶ΉΤΌΕΔ Persian output and will be the main driver of interactivity and user-generated content for our multimedia offer.
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"Persian-speaking audiences want to discuss and debate Iran's role in, and contribution to, the world, and we want to enable them to participate in, and enrich, our output."
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Ilves adds that, with the upcoming launch of Βι¶ΉΤΌΕΔ Persian television and online streaming of its programmes, the website's role will further increase: "Persian-speaking audiences want a bigger picture view of the world and their place in it. The backbone of the Βι¶ΉΤΌΕΔ Persian multimedia offer will be eight hours of world class Persian-language television every day.
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"Our audiences want more than geopolitics, and the Βι¶ΉΤΌΕΔ Persian news agenda will be broad, reflecting all aspects of life, including the latest developments in culture, society, science, lifestyle, technology and business with bespoke content on these topics – on radio, online and, soon, on TV."
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Notes to Editors
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Βι¶ΉΤΌΕΔ World Service is an international multimedia broadcaster delivering programmes and services in 32 languages, and tailored for various regions, including: Albanian, Arabic, Azeri, Bengali, Burmese, Cantonese, English, English for the Caribbean, French for Africa , Hausa, Hindi, Indonesian, Kinyarwanda/Kirundi, Kyrgyz, Macedonian, Mandarin, Nepali, Pashto, Persian, Portuguese for Africa, Portuguese for Brazil, Russian, Serbian, Sinhala, Somali, Spanish for Latin America, Swahili, Tamil, Turkish, Ukrainian, Urdu, Uzbek and Vietnamese.
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It uses multiple platforms to reach 182 million listeners globally, including shortwave, AM, FM, digital satellite and cable channels.Μύ
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It has around 2,000 partner radio stations which take Βι¶ΉΤΌΕΔ content, and numerous partnerships supplying content to mobile phones and other wireless handheld devices.Μύ
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Its news sites include audio and video content and offer opportunities to join the global debate. The number of weekly unique users of the Βι¶ΉΤΌΕΔ World Service websites combined with the international news site in English averaged 13.2 million in March 2008.
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For more information, visit bbcworldservice.com.Μύ
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To find out more about the Βι¶ΉΤΌΕΔ's English language offer and subscribe to a free e-newsletter, visit bbcworldservice.com/schedules.
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Βι¶ΉΤΌΕΔ World Service Press Office
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