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29 October 2014
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Indu Shekhar Sinha takes over as Βι¶ΉΤΌΕΔ World Service's India Business Development Manager


Βι¶ΉΤΌΕΔ World Service has appointed Indu Shekhar Sinha to take up the role of India Business Development Manager for one year.

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From November 2008, Indu Shekhar will manage Βι¶ΉΤΌΕΔ World Service's multimedia distribution and business development activities in India.

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Indu Shekhar replaces Vineeta Dwivedi while she is going to work for the DRM (Digital Radio Mondiale) Consortium as Project Director for one year.

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Indu Shekhar, who is currently Βι¶ΉΤΌΕΔ Hindi's Desk Editor in London, has over 13 years' experience of working with Indian and international media organisations.

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Prior to joining the Βι¶ΉΤΌΕΔ in 2001, he worked as a business journalist for Times Television and as prime-time news presenter at Zee News.

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In addition to serving various editorial roles at the Βι¶ΉΤΌΕΔ, he has also worked with Βι¶ΉΤΌΕΔ Strategy which supports the Βι¶ΉΤΌΕΔ's public service activities.

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As part of the team, he contributed to paving the way forward for the Βι¶ΉΤΌΕΔ in South Asia.

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As India Business Development Manager, Indu Shekhar will be responsible for developing the distribution of Βι¶ΉΤΌΕΔ World Service output in India across a range of platforms including FM,Μύbroadband, DTH channel distribution system,Μύmobile phones, satellite radio and TV.

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Head of Asia Business Development, Βι¶ΉΤΌΕΔ World Service, Neil Curry, comments: "I am delighted with the appointment. Indu Shekhar brings a wealth of experience of the Indian media market as well as strong editorial values.

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"His energy, enthusiasm and strategic thinking will be a great asset in driving our business interests in this most exciting of markets." Μύ

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Notes to Editors

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Βι¶ΉΤΌΕΔ World Service is an international multimedia broadcaster delivering programmes and services in 32 languages, and tailored for various regions, including: Albanian, Arabic, Azeri, Bengali, Burmese, Cantonese, English, English for the Caribbean, French for Africa , Hausa, Hindi, Indonesian, Kinyarwanda/Kirundi, Kyrgyz, Macedonian, Mandarin, Nepali, Pashto, Persian, Portuguese for Africa, Portuguese for Brazil, Russian, Serbian, Sinhala, Somali, Spanish for Latin America, Swahili, Tamil, Turkish, Ukrainian, Urdu, Uzbek and Vietnamese.

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It uses multiple platforms to reach 182 million listeners globally, including shortwave, AM, FM, digital satellite and cable channels.Μύ

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It has around 2,000 partner radio stations which take Βι¶ΉΤΌΕΔ content, and numerous partnerships supplying content to mobile phones and other wireless handheld devices.Μύ

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Its news sites include audio and video content and offer opportunities to join the global debate. The number of weekly unique users of the Βι¶ΉΤΌΕΔ World Service websites combined with the international news site in English averaged 13.2 million in March 2008.

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For more information, visit bbcworldservice.com.Μύ

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To find out more about the Βι¶ΉΤΌΕΔ's English language offer and subscribe to a free e-newsletter, visit bbcworldservice.com/schedules.

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Digital Radio Mondiale (DRM) is the digital broadcasting system for the broadcasting bands below 30MHz (long, medium and short wave).

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It has been endorsed by the ITU, and is standardised as ETSI ES 201 980.

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While DRM currently covers the broadcasting bands below 30ΜύMHz, the DRM consortium is extending the system to the broadcasting bands up to 120 MHz.

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This system extension has the internal project name DRM+. DRM has near-FM sound quality plus the ease of use that comes from digital transmissions, combined with long range and low power consumption.

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Further information on DRM is available from drm.org.

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Category: World Service
Date: 04.11.2008
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