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Press Releases
Βι¶ΉΤΌΕΔ's global news audiences reach record 233m
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The Βι¶ΉΤΌΕΔ's combined international news services attracted a record global
weekly audience of more than 233 million during 2006/7, according to
independent surveys.
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The global audience figure for the combined services of Βι¶ΉΤΌΕΔ World Service radio, Βι¶ΉΤΌΕΔ World television and the Βι¶ΉΤΌΕΔ's international online news
service bbcnews.com is up 23 million from 210 million last year.
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Many
people used more than one service.
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 Βι¶ΉΤΌΕΔ World Service's weekly radio audience estimate is a record 183
million, up 20 million on last year.
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Βι¶ΉΤΌΕΔ World – the commercially-funded international English language news
and information television channel – now has estimated record audiences
of 76 million viewers a week, up from 65 million in 2005/6.
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The Βι¶ΉΤΌΕΔ's international-facing online news sites attracted a record 763
million page impressions in March 2007, up from 546 million in
March 2006. There were a record 38.5 million unique online users across
the globe during March 2007, up from 32.8 million a year ago.
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Βι¶ΉΤΌΕΔ Global News Director Richard Sambrook said: "This is a strong and
welcome indication that the Βι¶ΉΤΌΕΔ's news services are strengthening their
impact with audiences around the globe in the highly competitive
multimedia age.
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"People around the world are increasingly turning to the Βι¶ΉΤΌΕΔ when they
need quality news and information that is independent and trusted."
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There were large Βι¶ΉΤΌΕΔ radio audience increases in Bangladesh – up 8.3
million.
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Increased survey coverage added 7.5 million to the estimate in
Democratic Republic of Congo and 7.0 million in Afghanistan.
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Weekly
audiences in radio markets in India, Nigeria, Pakistan and Rwanda all
grew by a million or more during the year.
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Βι¶ΉΤΌΕΔ World saw substantial growth in audiences in Africa, Canada,
Egypt, India, Pakistan and the USA.
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Notes to Editors
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Βι¶ΉΤΌΕΔ World Service broadcasts in 33 languages including English. The other
languages are: Albanian, Arabic, Azeri, Bengali, Burmese, Caribbean-English, Cantonese, French for Africa, Hausa, Hindi, Indonesian,
Kinyarwanda/Kirundi, Kyrgyz, Macedonian, Mandarin, Nepali, Pashto,
Persian, Portuguese for Brazil, Romanian, Russian, Serbian, Sinhala,
Somali, Spanish, Swahili, Tamil, Turkish, Ukrainian, Urdu, Uzbek, and
Vietnamese.
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In the UK, World Service in English is available on 648 MW in south
eastern England. In addition, overnight on Βι¶ΉΤΌΕΔ Radio 4, Βι¶ΉΤΌΕΔ Radio Wales
and Βι¶ΉΤΌΕΔ Radioi Ulster and via digital radio, digital satellite and the internet.
The English Network can be heard on the Βι¶ΉΤΌΕΔ's digital multiplex in the
UK, Freeview digital channel 80 or in Europe on the Astra satellite,
channel 865.
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Outside the UK, Βι¶ΉΤΌΕΔ World Service is available on short wave; on FM in
152 capital cities; and selected programmes are carried on almost 2,000
FM and MW radio stations around the world.
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Βι¶ΉΤΌΕΔ World television is the Βι¶ΉΤΌΕΔ's commercially-funded global 24-hour news
and information channel. Βι¶ΉΤΌΕΔ World is available in more than 200
countries and territories worldwide, and reaches more than 280 million
households (147 million 24-hour homes) and more than 1.3 million hotel
rooms. It is also available on 50 cruise ships, 37 airlines and 29 mobile
phone platforms.
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The new World Service global audience estimate is derived from a
comprehensive programme of independent audience research over a four year
cycle. This year's figure incorporates new data from 24 countries - some
69 per cent of this year's audience (some 65 per cent of last year's
audience).
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The Βι¶ΉΤΌΕΔ World audience figure is compiled from multiple surveys
(syndicated, omnibus and specifically commissioned) across 100 countries.
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The surveys are carried out by independent market research groups and
comply with international standards of audience research.
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Βι¶ΉΤΌΕΔ World Service Press Office
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