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Press Releases
Βι¶ΉΤΌΕΔ Radio listening buoyed by digital growth
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Βι¶ΉΤΌΕΔ reach and share at record levels
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Record reach for four of five digital-only networks
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Moyles achieves record reach of seven million listeners
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Βι¶ΉΤΌΕΔ Radio has its highest-ever reach and share of listening - buoyed by
record performance from a number of its digital networks - according to
data released today by Rajar (Radio Joint Audience Research
Ltd).
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The figures - covering the period from 1 January to 25 March 2007 - show
Βι¶ΉΤΌΕΔ Radio's reach of 33.46 million is up on both the year (32.57m) and
the quarter (32.81m).
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Share of listening - at 56.0% - is also up
from last year (55.4%) and last quarter (54.4%).
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Four of the Βι¶ΉΤΌΕΔ's five digital-only networks - Βι¶ΉΤΌΕΔ 6 Music, 1Xtra Βι¶ΉΤΌΕΔ, Βι¶ΉΤΌΕΔ 7 and
Βι¶ΉΤΌΕΔ Five Live Sports Extra - posted record reach, with digital networks
(excluding World Service) contributing around three million listeners
every week to the Βι¶ΉΤΌΕΔ's reach.
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Jenny Abramsky, Director, Βι¶ΉΤΌΕΔ Audio & Music, said: "The radio industry is
in excellent health, as demonstrated by the strong performance of both
Βι¶ΉΤΌΕΔ and commercial radio.
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"It is particularly pleasing to see the
continued growth of listening via DAB and digital platforms and the
record audiences for a number of our digital stations."
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Βι¶ΉΤΌΕΔ Radio 1's reach is up to 10.55 million, from 9.73 million last year and 10.26 million last
quarter. Share is up to 10.1%, from 9.1% last year and 9.7% last quarter.
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The Chris Moyles Show, Radio 1's breakfast show, has more than seven million listeners (7.06m) for
the first time - adding 744,000 listeners since this time last year
(6.32m).
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Βι¶ΉΤΌΕΔ Radio 2 has 13.25 million listeners - up on the year (12.94m) and steady
on the quarter (13.27m). Share, at 15.8%, is slightly down on the year
(16.0%) but the same as last quarter (15.8%).
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Βι¶ΉΤΌΕΔ Radio 3's reach is 1.90 million - slightly down on both quarter (2.03m)
and year (2.10m). Share (1.2%) is marginally down on the year (1.3%) and
the quarter (1.4%).
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Βι¶ΉΤΌΕΔ Radio 4 has 9.64 million listeners - up on the year (9.29m) and the
quarter (9.34m). The station has a record share of listening at 12.2% -
up from 11.1% last quarter and 11.7% last year.
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Βι¶ΉΤΌΕΔ Radio Five Live – which records a combined reach with its digital service
Five Live Sports Extra – has a reach of 5.97 million, up from 5.92 million last
quarter but down on 6.27 million last year. Share is 4.3%, down from 4.5% last
quarter and 4.8% last year.
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Βι¶ΉΤΌΕΔ Local and National Radio has a reach of 10.30 million (10.26m last
quarter and 10.38m last year) and share of 10.6% (10.4% last quarter and
11.1% last year).
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Five Live Sports Extra has 682,000 listeners - a new high for the
network, up from 613,000 last year and 650,000 last quarter. Its share is
0.2%, up from 0.1% last year and last quarter.
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Βι¶ΉΤΌΕΔ 6 Music has a record reach of 477,000 - up from last year's 359,000
and 383,000 last quarter, while share is up to 0.3%, from 0.2% last year
and last quarter.
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Βι¶ΉΤΌΕΔ 7 has also recorded its highest-ever reach of 808,000 (621,000 last
year and 672,000 last quarter), while share is 0.4% - up from 0.3% last
year and last quarter.
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1Xtra is the fourth digital network with a record reach. It has 465,000
listeners - up on the year (371,000) and the quarter (368,000). Its share
(0.2%) is steady on the year (0.2%) and the quarter (0.2%).
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The Βι¶ΉΤΌΕΔ World Service has 1.39 million listeners - up from 1.26 million last
quarter and last year. Share is 0.7%, up from 0.6% last year and last
quarter.
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The Βι¶ΉΤΌΕΔ Asian Network has 452,000 listeners - up on last year's 427,000
but down on last quarter's 493,000 - while share, at 0.2%, is level with
last year (0.2%) but down on last quarter (0.3%). Μύ
Βι¶ΉΤΌΕΔ Radio Publicity
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Notes to Editors
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Weekly reach - Βι¶ΉΤΌΕΔ Radio |
Reach in thousands |
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Mar 06 |
Dec 06 |
Mar 07 |
All Βι¶ΉΤΌΕΔ |
32,568 |
32,810 |
33,464 |
All Βι¶ΉΤΌΕΔ Network Radio |
28,391 |
28,711 |
29,447 |
Radio 1 |
9,734 |
10,262 |
10,549 |
Radio 2 |
12,942 |
13,269 |
13,252 |
Radio 3 |
2,099 |
2,028 |
1,902 |
Radio 4 |
9,291 |
9,342 |
9,637 |
Radio Five Live |
6,170 |
5,846 |
5,873 |
Radio Five Live (including Sports Extra) |
6,269 |
5,919 |
5,973 |
Βι¶ΉΤΌΕΔ Local / Regional |
10,381 |
10,262 |
10,301 |
Weekly reach - Βι¶ΉΤΌΕΔ Radio |
Reach in thousands |
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Mar 06 |
Dec 06 |
Mar 07 |
Five Live Sports Extra |
613 |
650 |
682 |
Βι¶ΉΤΌΕΔ 6 Music |
359 |
383 |
477 |
1Xtra |
371 |
368 |
465 |
Βι¶ΉΤΌΕΔ 7 |
621 |
672 |
808 |
Βι¶ΉΤΌΕΔ World Service |
1,262 |
1,264 |
1,389 |
Βι¶ΉΤΌΕΔ Asian Network |
427 |
493 |
452 |
Audience share - Βι¶ΉΤΌΕΔ Radio |
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Mar 06 |
Dec 06 |
Mar 07 |
All Βι¶ΉΤΌΕΔ |
55.4% |
54.4% |
56.0% |
All Βι¶ΉΤΌΕΔ Network Radio |
44.3% |
44.0% |
45.4% |
Radio 1 |
9.1% |
9.7% |
10.1% |
Radio 2 |
16.0% |
15.8% |
15.8% |
Radio 3 |
1.3% |
1.4% |
1.2% |
Radio 4 |
11.7% |
11.1% |
12.2% |
Radio Five Live |
4.6% |
4.4% |
4.2% |
Radio Five Live (including
Sports Extra) |
4.8% |
4.5% |
4.3% |
Βι¶ΉΤΌΕΔ Local / Regional |
11.1% |
10.4% |
10.6% |
Audience share - Βι¶ΉΤΌΕΔ Radio |
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Mar 06 |
Dec 06 |
Mar 07 |
Five Live Sports Extra |
0.1% |
0.1% |
0.2% |
Βι¶ΉΤΌΕΔ 6 Music |
0.2% |
0.2% |
0.3% |
1Xtra |
0.2% |
0.2% |
0.2% |
Βι¶ΉΤΌΕΔ 7 |
0.3% |
0.3% |
0.4% |
Βι¶ΉΤΌΕΔ World Service |
0.6% |
0.6% |
0.7% |
Βι¶ΉΤΌΕΔ Asian Network |
0.2% |
0.3% |
0.2% |
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