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29 October 2014
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Press Releases

Ashes boost Test Match Special's average


Interest in England's Ashes defence made Test Match Special the most visited Βι¶ΉΤΌΕΔ weblog in December 2006.

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The Βι¶ΉΤΌΕΔ's latest monthly statistics show the blog generated 3.6 million page impressions and now averages 113 comments per post, despite the steady stream of gloomy news from down under.

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The TMS podcast also performed strongly, with more than 175,000 downloads over the month.

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The Ashes contributed to a leap in online listening to Βι¶ΉΤΌΕΔ Five Live Sports Extra.

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The digital-only station welcomed more than 200,000 unique user agents to its website in December who between them listened to 475,000 hours of live sports coverage - more than double November's tally.

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Also in December, Βι¶ΉΤΌΕΔ 6 Music's Selector 2006 - featuring guest programmers Courtney Love, Oasis and Moby - helped the digital station attract its largest online audience for over two years: 385,000 unique user agents visited the 6 Music website during the month and over half of them checked out the Selector minisite.

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The Digital Radio website also experienced a seasonal bump in traffic thanks to a marketing campaign and an influx of shoppers researching Christmas purchases.

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Some 69,000 postcodes were checked using the site's DAB coverage checker during December.

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Notes to Editors

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Figures for online listening in December 2006 are available in PDF format on the right hand side of this page.

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DECEMBER 2006 STATISTICS PDF:

Detailed figures for online listening in December 2006 - including the top 30 on demand programmes - are available in . You may need Adobe Acrobat software to read PDF files which can be obtained free from the

Tip to users: when in PDF files, use the "Zoom in" tool to magnify text
Category: Radio; Five Live; 6 Music; New Media
Date: 31.01.2007
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