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People starting to watch less TV as online video boom grows, suggests Βι¶ΉΤΌΕΔ News
Website survey
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People are starting to watch less TV as the online video boom grows, suggests a Βι¶ΉΤΌΕΔ News survey.
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Some 43% of UK people who watch video from the internet or on a mobile device at
least once a week said they watched less normal TV as a result.
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And online and
mobile viewing is rising - three quarters of users said they now watched more than
they did a year ago.
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From today (27 November 2006) the Βι¶ΉΤΌΕΔ News Website is running a series of special
features looking at the future of TV.
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The website's survey also suggests that online video viewers are still in the
minority - just 9% said they did so regularly.
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Another 13%
said they watched occasionally, while a further 10% said they expected to start in
the coming year.
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But two-thirds of the population said they did not watch online and could not
envisage starting in the next 12 months.
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In the survey, one in five people who watched online or mobile video at least once
a week said they watched a lot less TV as a result.
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Another 23% said they watched a bit less, while just over half said their TV
viewing was unchanged.
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Some 3% said online video inspired them to watch more TV.
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Online and mobile video is far more popular among the young, with 28% of those aged
16 to 24 saying they watched more than once each week.
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An average of 10% aged 25 to 44
were net video regulars, with that figure falling to just 4% of over-45s.
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Earlier this year, media regulator Ofcom said the number of 16 to 24-year-olds
watching TV in an average day had dropped 2.9% between 2003 and 2005.
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Comedian Ricky Gervais, whose audio and video podcasts have become hits on the web,
said amateur video would never replace TV - but broadcasters would harness the
power of the internet.
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"You can't knock up an episode of The Sopranos or 24 on a little handheld digital
camera," he told the Βι¶ΉΤΌΕΔ News website.
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"I don't think you'll ever be able to
sidestep TV or DVD. But TV companies will embrace it."
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The choice offered by new platforms was "exciting", he said, and any future
developments depended on how many people started using the technology.
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"I'm sure when the Βι¶ΉΤΌΕΔ first launched, they were going: 'Ah, not many people have
got tellies. Who's watching this?' So it's good to get your act together. And then
people catch up with the know-how and the means to watch it."
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The Βι¶ΉΤΌΕΔ News Website Future TV special includes the interview with Ricky Gervais, predictions from other
leading TV figures, a guide to new TV technologies and exclusive videos of "famous" YouTubers talking about online video.
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Go to bbc.co.uk/futuretv.
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Notes to Editors
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ICM interviewed a random sample of 1,008 adults aged 18+ recruited from the ICM
online panel between 17 and 19 November 2006 for the Βι¶ΉΤΌΕΔ.
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They also interviewed a random
sample of 1,062 people aged 16+ by telephone.
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Panellists were recruited from across the country and the results have been
weighted to the profile of all adults.
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ICM is a member of the British Polling
Council and abides by its rules.
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