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Press Releases
Βι¶ΉΤΌΕΔ News survey suggests more viewers would text vote for Prime Minister than for
Big Brother
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A Βι¶ΉΤΌΕΔ News survey suggests more viewers would text vote for Prime Minister than for Big Brother.
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More than a third (34%) of UK adults with a mobile phone said they would be interested in
voting by text in a General Election.
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And that figure rose to 45% among 25 to 34-year-olds.
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Only 30% said they currently text voted on television shows like Channel 4's Big
Brother or ITV 1's
X Factor.
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Βι¶ΉΤΌΕΔ News mobile product manager Geoff Lynn said: "With more than 80% of the UK adult population now owning a mobile phone it may not
be long before the Government is chosen at the touch of a button."
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The survey data, gathered from 2,000 face-to-face interviews amongst UK adults,
suggested that mobile owners split into three groups - light, medium and heavy
users.
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Heavy users, mostly in the 18 to 34 age group, use six or more functions on their
mobile device, with text messaging, taking photos/video, playing games, ringtones
and browsing WAP sites amongst the most popular.
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Medium users stick to two or three functions, primarily calling, text messaging and
taking photos, while light users mainly only use their phones for voice calls and
texts.
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Light users make up the largest group (62%), with more than half of those in the
over-45 age groups.
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Voting by text message is being evaluated as part of the Government's e-democracy
proposals to reform voting in public ballots.
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Notes to Editors
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Survey interviews were conducted using BMRB's face-to-face CAPI Omnibus.
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2,008 nationally representative interviews among adults aged 18+ years.
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Fieldwork conducted 12 October to 1 November 2006.
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Βι¶ΉΤΌΕΔ News is available on mobile phones, palmtop computers and other wireless
handheld devices.
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