Fat Nation - TheBig Challenge
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The Big Challenge Pack
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Audiences can order a low-cost motivational Big Challenge
pack, priced at Β£3.99.
350,000 will be available from the launch on 9 September.
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It contains:
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a branded pedometer to count the steps you take over a week, and the
calories burned;
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a challenges card game setting out the core challenges of the campaign;
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a colour-coded measuring tape to put round your waist to find out how
overweight or obese you are;
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a food portions magnet for the fridge as a colourful reminder of what
a balanced diet looks like on your plate (portion template supplied
by the Food Standards Agency).
Roadshows
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In January 2005, 27 roadshows will take place around
the UK in shopping centres at weekends.
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