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Tanzania

In Tanzania we work with local media and development organisations to support good governance, better health and climate adaptation.

  • Our office: Dar es Salaam
  • Our areas of focus: Youth, gender equality, social inclusion, governance and accountability, health, climate change
  • Our partners: Swiss Agency for Development and Cooperation (SDC), Global Affairs Canada (GAC), Unicef, Irish Aid, Federal Government of Belgium

About our work

We produce a weekly youth radio show, Niambie (Tell Me), made by young people, for young people across Tanzania. The show reaches more than 2m people and aims to build women’s and girls’ agency and contribute to long-term social and behaviour change around the rights of women and girls. It aims to do this by increasing the audience’s understanding of women’s rights and the benefits of gender equality, building people’s confidence and motivation to support women and uphold their rights, increasing the use of existing support services, and challenging discriminatory and harmful gender norms. With multi-year funding from Global Affairs Canada and the Swiss Agency for Development and Cooperation, the show supports young women and girls to make informed decisions regarding their social, economic and political rights.

Its sister show, Tuyajenge (Let's Build It), broadcast across Tanzania and East Africa by Â鶹ԼÅÄ Swahili, explores issues of importance to an older audience of parents, community leaders and other influencers.

We're proud to have launched our first Kiswahili-language podcast with Tanzania Adapts, examining the impacts of climate change and how Tanzanians can adapt and cope. Available on , t, , and other podcast platforms, the weekly show is funded as part of a larger project by Irish Aid and the Embassy of Belgium in Tanzania.

Since 2020, we have partnered with Unicef to make weekly drama and discussion radio shows about responsible parenting and family care. We support a network of local stations to make Safari ya Malezi (A Parenting Journey), which explores issues of importance to parents and caregivers of children aged 0-18, and produce a national edition of the show.

In the latest phase of our long-running governance project A National Conversation, we produce a weekly radio show called Itika (Answer), aimed at Tanzanians aged 18-35, which explores issues relating to gender, climate change and civic participation. A local show exploring similar themes, called Nijuze (Inform Me), is produced and broadcast by partner radio stations in the project’s five focal regions. A team of experienced mentors provide training and support to producers at these stations, building their capacity to plan and produce well-researched, high-quality radio shows that respond to their audiences’ interests and needs.

Our previous projects in Tanzania have included developing radio shows and social media content to support young children’s learning, to improve child nutrition and to build resilience to a changing climate. Our weekly governance-focused radio show, Haba na Haba (‘Slowly but Surely’), was the country’s most widely broadcast radio programme, airing on 40 partner radio stations and attracting 5.3 million listeners. We also trained our partner stations to produce their own ‘good governance’ shows that complemented the themes of Haba na Haba and make them relevant to local contexts, reaching an additional 500,000 listeners. 

Â鶹ԼÅÄ Media Action's projects in Tanzania - 2016

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Past projects and resources

  • From 2012-2015, Â鶹ԼÅÄ Media Action provided expert journalistic training, radio production support and audience research for Mwanzo Bora – a media project to improve knowledge about nutrition in Tanzania.
  • A two-year project involving mentoring, training and the production of a local radio show called Nyakati Zinabadilika (Times/Winds are Changing).

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