16.3.60 When Βι¶ΉΤΌΕΔ Commercial Services produce content for third parties the arrangements should be in accordance with the Βι¶ΉΤΌΕΔ’s values and standards and must not damage the reputation of the Βι¶ΉΤΌΕΔ. The standards in these Guidelines should be followed, but in some cases the specific detail may not be appropriate, such as where the third party is not regulated by Ofcom.