16.3.59 Advertising and sponsorship around the Βι¶ΉΤΌΕΔ brand must meet the Advertising and Sponsorship Guidelines for Βι¶ΉΤΌΕΔ Commercial Services.
(See Advertising and Sponsorship Guidelines for Βι¶ΉΤΌΕΔ Commercial Services)
These Βι¶ΉΤΌΕΔ Guidelines apply in addition to the relevant advertising regulations in specific territories.
Advertising and Sponsorship arrangements on Βι¶ΉΤΌΕΔ Commercial Services available in the UK must be presented in such a way that there is no confusion to consumers about what is a Public Service and what is a Commercial Service. Such services should be identifiable as Commercial Services.