Summary of complaint
We received complaints about Lord Sugar and his non-Βι¶ΉΤΌΕΔ activity.
Our response
While Lord Sugar presents The Apprentice series on the Βι¶ΉΤΌΕΔ he is primarily a businessman and he isn’t a Βι¶ΉΤΌΕΔ staff member.Β
The Βι¶ΉΤΌΕΔ’s Editorial Guidelines contain advice about the external activities of freelance presenters. They explain that the constraints for a freelance presenter are not the same as they are for say a Βι¶ΉΤΌΕΔ News or Current Affairs presenter.Β
However in the light of recent events the Βι¶ΉΤΌΕΔ’s Director General, Tim Davie, has announced an independent review of the Βι¶ΉΤΌΕΔ’s guidance in this area, namely the Βι¶ΉΤΌΕΔ’s existing social media guidance, with a particular focus on how it applies to freelancers outside of news and current affairs.Β