Summary of complaint
We received complaints about reports that the Βι¶ΉΤΌΕΔ is exploring generative AI in Doctor Who promotion.
Our response
As part of a small trial, marketingΒ teams used generative AI technology to help draft some textΒ for two promotional emails and mobile notifications to highlight Doctor Who programming available on the Βι¶ΉΤΌΕΔ.Β
We followed all Βι¶ΉΤΌΕΔ editorial compliance processes and the final text was verified and signed-off by a member of the marketing team before it was sent. We have no plans to do this again to promote Doctor Who.